Sponsored logos on NBA jerseys will be showing up during the 2017-18 seasons. Many NBA fans and jersey enthusiasts aren't pleased about this for obvious reasons. Why mess with something that is part of sports culture and fashion and muck it up with lame sponsor logos? From a marketing and dollars perspective, however, this shouldn't come as a shock as major soccer teams in Europe have been doing this for years.
Brian Cristiano and Rob Cressy dish about how putting sponsored logos on NBA jerseys will affect fans and the teams. Is this actually a good marketing opportunity for brands or is this just a new shiny object? What else could teams do with their NBA jersey sponsorship to get more out of it?
At the end Brian and Rob give actionable advice for what you can implement in your business based on the NBA putting sponsored logos on jerseys.
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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support they show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports
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