Bud Light is running a contest where you can win Super Bowl tickets for life if you find a gold can in specially marked 18, 24, and 30 packs. Drinking Beer + the chance to win Super Bowl tickets?! Sign me up!
Brian Cristiano and Rob Cressy dish about Bud Light's Gold Can campaign, which no doubt, is a throwback to Willy Wonka. With consumer purchasing behavior so fickle, would a contest like this actually get us to purchase Bud Light over Miller Lite? In what ways can consumers who don't find a gold can still enter the contest?
At the end Brian and Rob give actionable advice on what you can implement into your business from Bud Light's Win Super Bowl Tickets For Life campaign.
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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports
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