During the World Series, Taco Bell ran a promotion where if a player on either team stole a base successfully, everyone would win a free taco. In Game 1 a stolen base happened, making us all winners.
Brian Cristiano and Rob Cressy dish about Taco Bell's Steal A Base, Steal A Taco campaign. While the concept is cool, could they have done more with the activation to keep consumers continually engaged? What was up with the November 2nd redeem date? Why not give the free taco away the next day?
At the end Brian and Rob give actionable advice on what you can implement into your business from the way Taco Bell ran this campaign.
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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):
Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo
Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports
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