The NBA just got their first two jersey sponsors: StubHub (76ers) and Blue Diamond Almonds (Kings.) Each is paying a cool $5 million a year for a 2.5” x 2.5” patch on the top left side of the jersey.

Brian Cristiano and Rob Cressy dish about whether or not these two companies sponsoring NBA jerseys makes sense for their brands. What are the activations that are included with the sponsorship? What does it say about the 76ers and Kings being the first two teams to land a jersey sponsor? What will the price of a jersey sponsorship be for more high-profile teams like the Warriors and Cavaliers?

At the end Brian and Rob give actionable advice on what you can implement into your business from the NBA's first two jersey sponsors.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media

The NBA just got their first two jersey sponsors: StubHub (76ers) and Blue Diamond Almonds (Kings.) Each is paying a cool $5 million a year for a 2.5” x 2.5” patch on the top left side of the jersey.

Brian Cristiano and Rob Cressy dish about whether or not these two companies sponsoring NBA jerseys makes sense for their brands. What are the activations that are included with the sponsorship? What does it say about the 76ers and Kings being the first two teams to land a jersey sponsor? What will the price of a jersey sponsorship be for more high-profile teams like the Warriors and Cavaliers?

At the end Brian and Rob give actionable advice on what you can implement into your business from the NBA's first two jersey sponsors.

-

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media

Ruth's Chris Steak House in Ann Arbor, Michigan ran a promotion before the Michigan vs. Rutgers game saying they'd discount customers’ meals by whatever amount Michigan wins by (up to 50%). Michigan ended up beating Rutgers 78-0 and then all hell broke loose with people trying to take advantage of the promotion.

Brian Cristiano and Rob Cressy dish about the marketing fundamentals behind the promotion that Ruth's Chris ran, the execution behind it, and what they could have done better.

At the end Brian and Rob give actionable advice on what you can implement into your business from the way Ruth's Chris handled this promotion.

-

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media

Ruth's Chris Steak House in Ann Arbor, Michigan ran a promotion before the Michigan vs. Rutgers game saying they'd discount customers’ meals by whatever amount Michigan wins by (up to 50%). Michigan ended up beating Rutgers 78-0 and then all hell broke loose with people trying to take advantage of the promotion.

Brian Cristiano and Rob Cressy dish about the marketing fundamentals behind the promotion that Ruth's Chris ran, the execution behind it, and what they could have done better.

At the end Brian and Rob give actionable advice on what you can implement into your business from the way Ruth's Chris handled this promotion.

-

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media

Ruth's Chris Steak House in Ann Arbor, Michigan ran a promotion before the Michigan vs. Rutgers game saying they'd discount customers’ meals by whatever amount Michigan wins by (up to 50%). Michigan ended up beating Rutgers 78-0 and then all hell broke loose with people trying to take advantage of the promotion.

Brian Cristiano and Rob Cressy dish about the marketing fundamentals behind the promotion that Ruth's Chris ran, the execution behind it, and what they could have done better.

At the end Brian and Rob give actionable advice on what you can implement into your business from the way Ruth's Chris handled this promotion.

-

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media

The NFL is fining teams up to $100k for posting videos to social media during games. Included in this are not only videos but also GIFs. This is pretty much opposite from the approach that the highlight-heavy NBA takes with their social media.

Brian Cristiano and Rob Cressy dish about whether the NFL is being tone deaf to the digital and social media world we live in or if due to the cost of broadcast rights and advertising these days, this approach actually makes sense.

At the end Brian and Rob give actionable advice on what you can implement into your business from the NFL's social media video policy.

-

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media

The NFL is fining teams up to $100k for posting videos to social media during games. Included in this are not only videos but also GIFs. This is pretty much opposite from the approach that the highlight-heavy NBA takes with their social media.

Brian Cristiano and Rob Cressy dish about whether the NFL is being tone deaf to the digital and social media world we live in or if due to the cost of broadcast rights and advertising these days, this approach actually makes sense.

At the end Brian and Rob give actionable advice on what you can implement into your business from the NFL's social media video policy.

-

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media

The NFL is fining teams up to $100k for posting videos to social media during games. Included in this are not only videos but also GIFs. This is pretty much opposite from the approach that the highlight-heavy NBA takes with their social media.

Brian Cristiano and Rob Cressy dish about whether the NFL is being tone deaf to the digital and social media world we live in or if due to the cost of broadcast rights and advertising these days, this approach actually makes sense.

At the end Brian and Rob give actionable advice on what you can implement into your business from the NFL's social media video policy.

-

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media

Fanatics just created a new exclusive product line with Run DMC called RUN CTY. This is yet another example of a sports brand collaborating with a famous rap brand (we talked about Adidas and Kanye West's partnership in an earlier podcast.)

Brian Cristiano and Rob Cressy dish about how they love the collaboration and execution behind the RUN CTY campaign. Plus, why it was smart for Fanatics to also activate the campaign with an event at the NBA story, a Snapchat geofilter, and hashtag for sharing photos.

At the end Brian and Rob give actionable advice on what you can implement into your business from the way Fanatics executed their RUN CTY campaign.

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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media

Fanatics just created a new exclusive product line with Run DMC called RUN CTY. This is yet another example of a sports brand collaborating with a famous rap brand (we talked about Adidas and Kanye West's partnership in an earlier podcast.)

Brian Cristiano and Rob Cressy dish about how they love the collaboration and execution behind the RUN CTY campaign. Plus, why it was smart for Fanatics to also activate the campaign with an event at the NBA story, a Snapchat geofilter, and hashtag for sharing photos.

At the end Brian and Rob give actionable advice on what you can implement into your business from the way Fanatics executed their RUN CTY campaign.

-

In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.

Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano -Twitter: @boldceo - Instagram: @boldceo

Rob Cressy - Twitter: @RobCressy - Snapchat: @baconsports

Websites:

BOLD Worldwide: http://www.boldworldwide.com

Cress Media: http://www.cressmedia.com

Bacon Sports: http://www.baconsports.com

Facebook:

BOLD Worldwide

Bacon Sports

Cress Media