Tom Brady is selling expensive nuts, and despite the crazy price of $50/bag, they sold out in a matter of hours. 12 bags of raw, vegan, gluten-free, dairy-free nuts cost $50… how? On top of that, Brady previously had a $200 cookbook that sold out. What can't this guy do?!
Brian Cristiano and Rob Cressy dish about the marketing behind Tom Brady selling out his nuts. Why does this opportunity fit with Tom Brady's brand? Why exactly is Tom Brady's brand? Did Brady use scarcity to his advantage to make us think he couldn't keep his nuts on the shelf?
At the end Brian and Rob give actionable advice on what you can implement into your business from the way Tom Brady sold his expensive nuts.
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In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice for how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
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