The Undeniable Show - with Janine Coney - Brand Strategist & Creative Director

In this episode, I’m joined by my client Ellie, founder of The Great Separation. Divorce and separation ask women to make some of the biggest decisions of their lives at the moment they feel least able to make them. Ellie created The Great Separation to change that: a bespoke planning service that helps women through the practical and emotional reality of ending a relationship.

Ellie and I have worked together for over a year, taking The Great Separation from an idea that lived in her head to a brand that feels like a true part of her. In this conversation, she talks openly about what it has taken to build it.

We talk about:

• Why Ellie started The Great Separation and the gap she saw for women who didn’t know where to start
• Being clear about what your business is, and just as clear about what it isn’t
• Why her brand was built on her values before anything else
• How her career in change and project management, and her training in counselling theory and family mediation, shaped her service
• Building a business while juggling a career and family
• Why she chose a considered approach over a fast launch
• Planning a photo shoot with purpose so every image works for the brand
• Creating a safe, confidential community through her regular sessions
• What working together through the Certainty programme has given her and her business
• How we met, and why the rooms you get in really do matter

Find Ellie at https://www.instagram.com/the.great.separation?xtok=MjNpaXFxNXBpcmQz
Join Ellie’s next session: find details on Instagram

As soon as the website is live, I will share it here

Work with me: https://www.janineconey.co.uk

Ep 65 - Finding Your Voice in a Noisy Digital World with Helen Packham

Exploring authenticity and the impact of AI on communication.

In a world increasingly dominated by technology, the conversation around authenticity has never been more critical. In this episode, I welcome Helen Packham to the Undeniable show - Helen is a Speaker Coach and Communication Strategist, TEDx speaker and curator helping founders and experts harness the power of their words to change lives, and we dlve into the importance of using our own voices in the digital space, especially when it comes to personal branding and communication.

Chapters

00:00 Introduction to the importance of authentic voice

02:48 Helen's background in corporate communication and her journey to authenticity

05:19 The shift from natural self to corporate persona and back

08:04 The impact of AI on human uniqueness and voice

10:27 The importance of video content and human connection

12:37 The authenticity of AI-generated videos and the 'uncanny valley'

14:43 Scripted vs. unscripted speaking and the scaffold approach

18:34 The emotional power of storytelling over data

24:54 Creating content from the heart versus overthinking

30:00 Helen's strategies for confident speaking and using AI supportively

35:52 The importance of short, purposeful videos

42:26 The danger of overloading slides and data

44:29 The final message: embrace your authentic self and avoid losing your voice

Key Topics

• The impact of AI on personal branding and content
• The importance of authenticity and human connection
• Strategies for speaking and presenting naturally
• The role of storytelling and visual anchors in communication
• Balancing AI tools with personal voice and artisanal skills

Takeaways

• Your unique quirks and nuances are your greatest differentiators.
• Use AI as a support tool, not a replacement for your authentic voice.
• Practising speaking without scripts builds confidence and authenticity.
• Storytelling and visual anchors enhance memory and impact.
• Authentic, imperfect content resonates more deeply with audiences

Connect with Helen here
https://www.instagram.com/helenpackham? https://www.linkedin.com/in/helenpackham?utm_source=share_via&utm_content=profile&utm_medium=member_ios www.helenpackham.com

In this episode, Sales Expert, Events Host, Award Winner and Best-Selling Co-Author Enfys Maloney joins Janine Coney and shares her journey from travel to sales training, emphasising the importance of decision, perseverance, and authentic marketing in building an undeniable brand.

We chat about about how to shift your mindset about sales, leverage community, and harness the power of human connection to grow your business as well as what to expect from Enfys' headline keynote at The Brand Room.

Chapters

00:00Introduction and episode overview

03:09The underestimated power of perseverance

07:05The reality of doubts and uncertainties

12:23The power of service and community in sales

16:34Learning and adapting in challenging times

20:00The art of soft and effective selling

21:12The importance of trust and authenticity in sales

22:09Bringing passion and fun into sales

23:05Building long-term client relationships

24:20Business is nuanced and layered

25:50The evolution of marketing and authenticity

27:30The return of human connection and in-person events

28:48The upcoming brand event and its benefits

32:00Envis's excitement for the event and collaboration

33:22Planning for success beyond the immediate

35:35Believing in yourself and taking action

36:00Connecting with Envis online

37:13The effectiveness of DM selling

39:25The importance of strategy in DM outreach

40:26Closing thoughts and upcoming event

Enfys Maloney is a sales strategist, speaker and seven-time award-winning entrepreneur, providing sales mentoring and high-calibre networking for exceptional business leaders. She is the founder of a coveted private members’ club and creator of The Golden Peacock Awards, has been featured in The Times, the BBC and leading business publications, and is about to launch her second co-authored book.

Download Money Left on the Table here:

https://www.salestrainingwithenfys.co.uk/Money-Left-On-The-Table

Join us in the BRAND ROOM here

In this solo episode, Janine explores how experienced professionals can improve their brand visibility and client trust by simplifying their messaging, increasing memorability, and showcasing their judgment and process. This episode offers actionable insights to help you stand out and attract more bookings without just increasing content output.

keywords

branding, visibility, client trust, expertise, marketing, personal brand, cognitive fluency, social proof, decision-making, business growth

key topics

The importance of cognitive fluency in branding

Why clarity beats complexity in messaging

The difference between visibility and memorability

Using social proof to influence decisions

Reducing client uncertainty to increase trust

The role of judgment and process in expert branding

Why free content is valuable for trust-building

Understanding what clients are truly investing in

The impact of brand perception on bookings

How to make your invisible expertise visible

Chapters

00:00 Introduction: Why your brand might be holding you back

03:23 Why some with less experience get more bookings

07:00 The importance of clarity over complexity

08:17 Using social proof to influence client decisions

09:11 Reducing uncertainty to attract clients

10:32 Valuing free content and what clients are truly investing in

12:16 Why clients pay for judgment and decision-making help

14:38 Making your invisible expertise visible

16:21 Join the Brand Room to close your branding gap

The Brand Room event 24 Sep - Get in the room - click here

Janine Coney's coaching and branding services - click here

I sat down with my co-founders, Trudie Avery and Joanna Wood, to talk about why The Brand Room exists, who's in the room on the day, and what you'll actually walk away with.

This isn't a highlight reel. It's the real reasoning behind the event, from how it started to who we brought in and why. ..

In this episode:

• Why we built The Brand Room and how it came together
• The experts joining us and what each of them covers
• Why mindset, identity, and storytelling all sit under one roof on the same day
• Why photography is part of your brand, not an afterthought
• The venue, the format, and how the day actually runs
• What happens after the event so it doesn't end up as another notebook full of notes

• Early bird tickets

Experts featured:

• Enfys Maloney, sales expert and headline sponsor
• Casey Paul, positive psychology and human performance
• Emma Gaskin, global speaking coach
• Samantha Kidd, funnel and conversion strategist
• Natalie Schofield, social media strategist
• Amanda FitzGerald, PR and visibility strategist
• Olivia Marocco, Editor in Chief, Brand You Magazine, media partner

https://www.janineconey.co.uk/event/thebrandroom

We're halfway through the year, and whilst many people are busy rewriting goals and making new plans, I believe the biggest breakthroughs start somewhere else.

They start with better questions.

In this episode of The Undeniable Show, I share the three questions I've been asking clients as they prepare for the second half of the year. Questions that encourage you to pause, reflect and think differently about your business, your brand and the opportunities ahead.

If you're feeling stuck, ready for your next level, or simply want the rest of the year to feel more intentional, this episode is for you.

Because sometimes, one better question can change everything.

• Why better questions create better decisions
• What you may have outgrown without even realising it
• Why the things that come naturally to you are often your greatest strengths
• The hidden cost of worrying about what other people think
• How reflection can become your biggest competitive advantage
• Why your personal brand begins with clarity, not visibility

• Growth doesn't always come from doing more. Sometimes it comes from letting go.
• The skills you dismiss as "just what I do" are often the ones that make you different.
• Authenticity isn't about sharing everything. It's about owning what makes you unique.
• Better questions lead to better decisions, and better decisions build better businesses.
• Before you plan your next move, take time to reflect on the one you're making now.

"The biggest shifts in business rarely begin with a better strategy. They begin with a better question."

"Don't mistake what comes naturally for something that isn't valuable."

"The very thing you're worried people will judge you for may be the thing they remember you for."

00:00 Why better questions matter more than better plans

03:20 Question One: What have you outgrown that you're still holding onto?

06:30 Question Two: What have you been overlooking because it comes so naturally to you?

10:15 Question Three: What are you still hiding because you think people will judge you?

14:30 Final reflections for the second half of the year

The second half of your year won't change because the calendar does. It will change because you do.

Book your place in The Brand Room on 24 September : https://www.janineconey.co.uk/event/thebrandroom

In this episode, Janine Coney explores the concept of growth not just as adding more, but as evolving into a new version of yourself. She shares insights on recognising when your identity no longer aligns with your current opportunities and how to step into the woman you're meant to be today.

• Understanding that growth is often about identity and self-perception rather than just numbers or opportunities
• The importance of evaluating whether you're still operating from an outdated self-image
• How old beliefs, standards, and fears can hold you back from your next level
• Recognizing when you've outgrown opportunities or relationships- and how to handle that transition
• The significance of clarity and certainty in confidently stepping into your evolved self
• The role of branding and positioning in reflecting your true, current identity
• Practical questions to identify where you're still evaluating through an old perspective
• The power of making decisions from who you are now, not who you used to be

00:00 - Introduction: Why growth is about identity, not just adding more
00:29 - Recognizing when you've outgrown your current opportunities
00:54 - The difference between feeling grateful and feeling aligned
01:21 - How our identities shape our perceptions of success and opportunity
01:52 - The fallacy that growth is solely about accumulation
02:12 - Moving beyond old standards and beliefs
02:37 - The impact of outdated identities on branding and visibility
03:04 - Why women often struggle to present their true, evolved selves
03:33 - The danger of staying loyal to old identities and standards
04:03 - The importance of evolving your self-perception to reach new heights
04:32 - Reflective question: What am I evaluating through my old identity?
05:01 - Recognizing when you are still operating from outdated beliefs
05:29 - How to start making decisions from your current, most powerful self
00:01 (t4) - How certainty helps you step fully into your new identity

• Certainty Program - https://www.janineconey.co.uk/certainty
• Connect with Janine Coney:
  • LinkedIn

In this episode, Emma Gaskin, founder of The Speaking Hub and a speech and language therapist, shares expert insights on how public speaking can elevate your personal brand, build credibility, and accelerate business growth.

Discover practical tips on overcoming nerves, engaging your audience, and developing an authentic speaking style that aligns with your personality and brand.

Main Topics:

• The psychological and physiological reasons behind the fear of public speaking
• How to build confidence and develop public speaking skills
• Strategies for engaging your audience and making your message memorable
• The importance of storytelling and integrity in authentic communication
• Practical techniques for handling nervousness, including during hormonal changes like perimenopause
• Tips for creating impactful presentations and avoiding common mistakes
• How speaking enhances personal branding and authority
• Opportunities for collaboration and coaching with Emma Gaskin

Emma Gaskin helps women speak up and get paid to share their story on stages. She is the founder of The Speaking Hub and an award winning speaking coach with a background in Speech and Language Therapy.Over the past 11 years Emma has worked with more than 1,000 individuals, drawing on the science of voice and communication she studied through her degree and career in Speech and Language Therapy. During her time in the NHS she supported people recovering from strokes and brain injuries, developing a deep understanding of what happens when speech is lost and what it truly takes to rebuild a voice.Today she helps women overcome the patterns that hold them back from speaking up and develop the skills to communicate with power, own the room and get paid for their expertise. In 2025 she was named the #2 Communication Expert in the UK, Niche Coach Of The Year and recognised as a Top 1% LinkedIn Creator. Through her Speak Up Method she blends science, psychology and practical strategies to help women magnetise opportunities with their voice.

Connect with Emma on Instagram here

Connect with Emma on LinkedIn here

Get The Starter Speaker Kit - 3 must-have assets for women who want to be paid to speak.

https://thespeakinghub.co.uk/thespeakerkit

And want to get in the room, here is the link to join us in The Brand Room where you can also meet Emma.

A celebratory episode for my birthday month and for International Women's Day (month) - and what an inspirational guest to mark both.

Keir Adair joins me on the launch of her own podcast "Say Yes to You" to talk about the moment everything changed. The two years of transformation. The mantra that rewired how she shows up in business and in life. And how saying yes to herself changed everything.

This one is personal. I have watched Keir's brand ascend in real time and the story behind it is one you need to hear.

We talk about what happens when you prioritise authenticity over approval. How building the right community around you changes everything. And why trusting your intuition is not a soft strategy - it is the most powerful brand decision you will ever make.

This conversation will show you how all of it - the mindset, the community, the self trust - translates directly into a personal brand that is impossible to ignore.

And how saying yes to yourself makes you truly undeniable.

Key Topics we discuss:

• Overcoming initial challenges with branding, confidence, and health
• The pivotal moment that ignited her passion for speaking and community building
• Insights from the event that reshaped her vision
• The empowering concept of "Speak and Shine" for women stepping onto the stage
• Harnessing the power of community, collaboration, and strategic networking
• Launching the "Say Yes To You" podcast to boost visibility and authority
• Embracing authenticity and intuition as key drivers of success
• Practical strategies for building confidence, setting boundaries, and finding the right opportunities
• Future aspirations: retreats, visibility programs, and enhancing brand imagery
• The transformative impact of connecting with the right people and environments

More about Kier:

Kier is a London-based Visibility Expert, International Brand Photographer, Keynote Speaker, and Best-Selling Author. She is deeply passionate about empowering women to step up with confidence, speak out with clarity, and be seen for who they truly are. Having recently founded the Speak and Shine Collection she is enabling more and more women to be seen and heard through this powerful platform and community.

Connect with Keir and find out more about Speak and Shine and the next Summit here:LinkedIn: linkedin.com/in/kier-adair

Instagram: instagram.com/kier_adair/

https://www.brand.kieradair.com/speak-and-shine-collection/

In this episode, Janine hands over the mic to her longtime friend and marketing expert, Gemma, as they reflect on over a decade of entrepreneurship, personal growth and strategic business decisions together.

Whether you're starting out or scaling up, this conversation gives honest insights and actionable tips to navigate your entrepreneurial journey.

Key Topics:

• Janine and Gemma’s shared history and how their careers evolved over 10+ years
• The pivotal moments that prompted Janine to leave corporate marketing and go solo
• The importance of resilience and building mental toughness in business
• How to plan your business launch: balancing strategy and intuition
• Navigating the loneliness of entrepreneurship and creating your support network
• The significance of niching and when to focus on a specific target audience
• The evolution of marketing channels: from Facebook to TikTok, and the necessity of staying current
• How to develop and stick to a marketing strategy that aligns with business goals
• Recognizing the value of community, collaboration, and trusted allies in growth
• Practical advice for making bold moves, saying no, and managing client expectations
• Upcoming opportunities: The CEO Day event on March 24 for strategic business repositioning

Links for this episode:

• The Edits CEO Day - March 24
• Janine Coney - Personal Branding & Strategy
• Gemma Loves Marketing

• Janine Coney on LinkedIn