What does it really take to build something people remember?In this episode, Alex sits down with Rasmus Sojmark, founder and CEO of SBC Events and Sport Global, to explore the mindset, lessons, and resilience behind one of iGaming’s biggest shows.

From his military roots and telemarketing days to founding iGaming events that attract tens of thousands, Rasmus shares how he stays calm in chaos and leads with vision, even when facing his biggest challenge with what would become SBC Lisbon.He also dives into building one-of-a-kind experiences for clients, from the Legends Charity Game with football icons like Figo and Kaká, raising over €700K, to live shows with DJs like Afrojack and Darude.

You’ll leave this episode with:

• Practical insights on performing under pressure and turning uncertainty into strength

• Leadership that embraces failure while building trust with clients

• Actionable tips to deliver unique, unforgettable events and experiences

Like, subscribe, and drop a comment on your favorite part of the conversation. We’re just getting started.

This episode will change the way you think about spotting business opportunities, chasing money, and how to leave a mark on an industry like iGaming and online casinos.

As a founder and investor, one thing host Alex Tomic often likes to say is, ‘You don’t want to miss the next NoLimit City, ' the studio that led one of the iGaming industry’s biggest exit deals and foundationally changed the way we play online slots today.

For this conversation, Alex sits down with Nolimit City's co-founder, Jonás Tegman, who takes us straight into the chaos of no money, ‘crappy’ games that no one knew, and yet somehow, an eventual €340M acquisition.

This isn't some 'failure-to-success' entrepreneurship story you've heard a hundred times. Instead, Jonás opens up about the grind, the burnout crash that followed that big Evolution Gaming deal, and the reality that money doesn't fix meaning. At the same time, he takes us through how Nolimit tore up the slot playbook, designing for a new wave of players who wanted entertainment, not tradition. That rebellion is what flipped their fate (and redefined the slot market).

Here’s what you’ll take away:

- How to spot business opportunities and when an industry is stuck in the past (and how to flip it on its head)

- Why focusing on Gen Z and streamers was worth €340M

- How to find meaning once you get what you thought you wanted

In this episode of The Under Pressure Podcast, Alexandre Tomic from  @AleaPlay  sits down with Eman Pulis, founder of the  @sigmaworld.official  Group, to talk about what it really took to turn a collapsing business into a global iGaming brand.Here's what Alex had to say about his experience filming in the Hyperbaric Chamber with his long term friend and collaborator: This is as honest a story as you'll get between two iGaming Founders.

I get to the real version of how SiGMA started when everything else was fallen apart around Eman and how a failed tech company accidentally gave him the legal structure to launch SiGMA. It's not pretty, and it's a little messy, but that's how industry stories go. My favourite part? How he went all in on the first event with no money, no backup plan, and, incredibly, no clue on the industry. Nothing brings me more joy to seeing how one ballsy move changed everything. Step by step, he grew SiGMA into a platform that now spans the globe, builds schools in Ethiopia, and powers one of the strongest affiliate and B2B networks in the industry.Listen carefully and you'll find out:

🔸 How being rejected by legacy expos grew the SiGMA brand while destroying the competition

🔸 What COVID almost ended, and how Dubai changed everything

🔸 Why loyalty has been both his superpower and his struggle

🔸 And why his next chapter might have nothing to do with iGaming at allI get to the real story behind the man and everything that had to go wrong before it went right.

Please like, subscribe and let me know in the comment who should step into the Chamber next.

How much money does Aviator really make?

In this episode of The Under Pressure Podcast, Spribe founder David Natroshvili breaks down the unbelievable numbers behind the world’s most played crash game — including how Aviator hit €14 billion wagered in a single month and 350,000 bets per minute (on track for 1 million).

David shares how he cold-pitched Aviator at ICE London with nothing but an iPad… and got rejected by everyone when offering 15% of Spribe for €150K.

We cover:

• What it really takes to build a €500M game

• The player-first UX that reshaped an entire category

• Spribe’s €35M+ UFC sponsorship deal and how it changed their marketing forever

• David’s relationship with Dana White, and the role of athlete ambassadors in growing a brand

• Why trust, resilience, and human relationships still beat flashy tech
  

This is the most revealing conversation ever recorded about Aviator — and a blueprint for building a game that becomes a brand.

Listen now. Subscribe. And let us know who should step into the Chamber next.

My first guest on the New Under Pressure Podcast is Alex Pratt, the man who built iGB Affiliate, transformed Clarion Gaming, and helped shape an entire event industry. We talk about the moments that nearly broke him, the deals that changed everything, the police raids, and the risks that paid off… or didn’t. Filmed at ICE Barcelona, this is Alex shining bright as we walk down memory lane and look at how the iGaming industry has changed since we both started a few decades ago to the global powerhouse of an industry that is it today.