<p class="MsoNormal"> While New Product Planning (NPP) goes by many names—“Early Commercialization Planning,” “New Product Strategy,” “Commercial Planning”—at its core, NPP ensures that deep market insights and a thorough understanding of healthcare professional (HCP) and patient needs guide program development and corporate strategy. </p>

While New Product Planning (NPP) goes by many names—“Early Commercialization Planning,” “New Product Strategy,” “Commercial Planning”—at its core, NPP ensures that deep market insights and a thorough understanding of healthcare professional (HCP) and patient needs guide program development and corporate strategy.

<p> While New Product Planning (NPP) goes by many names—“Early Commercialization Planning,” “New Product Strategy,” “Commercial Planning”—at its core, NPP ensures that deep market insights and a thorough understanding of healthcare professional (HCP) and patient needs guide program development and corporate strategy.&nbsp;</p>

The Underappreciated Value of New Product Planning

A life sciences podcast for biopharma leaders on surviving the realities of commercialization.

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The Underappreciated Value of New Product Planning

The Underappreciated Value of New Product Planning