Last week I spent 10 hours rebuilding my personal website MattyMilligan.com.

While doing so, I went through several other application funnels to make my own effective as possible.

If you are considering adding an application step as part of your sales process, then you must listen to this episode of UMC.

Star Wars: The Rise of Skywalker is the blockbuster film release of Christmas 2019.

Even though the last few have not been received well by fans, these movies consistently crush it at the box office for Disney.

Today I will share with you how to use the force to grow your business.

Don Draper, as portrayed by John Hamm in the TV series Mad Men, was a fictitious "adman" that worked for a large advertising agency on Madison Avenue in the 1960s.

Love him or hate him, he always imparted timeless marketing wisdom upon his listeners.

Here are my main takeaways from this old-fashioned advertising legend that can still be applied to modern-day business.

Thinking about buying a third-party email list or solo ads?

There are a lot of things to consider before investing in this type of media to grow your business.

If you want to not lose your shirt by buying a sketchy email list from a third party vendor, check out this episode of UMC.

You've probably heard it takes 6-8 touchpoints to generate a sale from a new customer.

It's incredibly rare that a customer buys from you on the first website visit, so here are some strategies for retargeting customers to bring them back.

For over 3 years, people have been sending me their web pages every single day asking for feedback.

If you want to capture more emails and grow your customer base but are struggling with high bounce rates...tune in to this episode of The Underground Marketing Conspiracy.

Have you heard about the artist in Miami who recently sold a banana duct-taped to a wall for $120K?

Well...now you have.

If you want to sell more of your 'art' then tune in to today's episode of The Underground Marketing Conspiracy.

When you show people how to become better, you automatically disclude 98% of the world’s population, which makes it really challenging to sell.

The masses don't want improvement.

What they want is a new opportunity and today I'll share with you why that is.

If you ask C.E.O.s and Presidents to tell you what marketing is...you’ll always get a different definition. 

That's why I created UMC: to unravel the mysteries of marketing so you have a far better chance of success by simplifying complex ideas and concepts.

Today I want to share with you why learning marketing is such an important skill.

Failing to plan for your transition out of your business can result in a very messy succession process.

Whether you want to be acquired by a larger company or go public with an IPO, it’s never too early (or too late) to start preparing your exit strategy today.

Here are some considerations to formulate an effective exit plan for your business.