The Copywriting Podcast

The Underground Secret For Landing Any Copywriting Client NOW | Feat. @seanferres


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In this conversation with Sean Ferres we dive into the data behind why Q4 is secretly the best season to land clients and how to use timing, psychology, and AI to your advantage.


One of my favorite parts of this interview is what Sean reveals about how you can turn your inbox into a client-signing machine, especially when everyone else thinks it’s a “slow season.”


If you want to learn how to close higher-value clients faster (and stay relevant in 2026), watch this one all the way through.


00:00 – Intro03:20 – Why Q4 Is Client-Signing Season07:00 – The Meta & AI Shift10:20 – Black-Friday Deliverability Chaos15:20 – The Reverse Outreach System20:40 – Hyper-Targeted Outreach24:00 – December Dynamics28:00 – Copywriter to Creative Strategist32:00 – The Rise of AI Ads37:30 – Deep Market Research with AI41:00 – The First-Mover Advantage44:30 – Becoming a Growth Partner47:10 – The 5-Day Challenge49:20 – Closing Thoughts

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The Copywriting PodcastBy Matthew Volkwyn