Not gonna lie, I was aboard the 'What Is This Cringe' train when I saw the 'Aurora Challenge' explode on Instagram Reels. But as it turns out, the song has had a huge impact on people. Not just the artist behind the song or the creator behind the filter. The song's legacy is unexpected, but important. Listen to the entire episode to hear what I'm talking about!

This article that I refer to by Shephali Bhatt is here: https://economictimes.indiatimes.com/tech/tech-bytes/how-runaway-aurora-filter-became-the-new-black-on-social-amid-these-sombre-times/articleshow/83093538.cms

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