The Unfair Advantage Podcast

Content creation is pivotal in today’s world.

So how are you driving engagement with your audience?

We break down the differences between short-form and long-form content - whether that’s TikTok, YouTube or books.

As Hasan and Ash both agree: the power is in the storytelling.

What’s more important - product or marketing? 

'Mr Marketing' Ash Ali gives a potentially surprising answer. "Marketing is mostly experimentation, whereas your clients need to LOVE your product".

Today we cover this age-old debate, and cover word-of-mouth, how to boost product market fit and and how to boost you marketing efforts.

Because ultimately, you need to get traction.

When should you bring investors onboard?

Fresh from a successful funding round with his start-up UHubs, Ash breaks down the lessons he learned along the way.

As Hasan says: you need to have the fire going before you pour on the gasoline!

We cover founder-friendly investors, staggered funding, equity dilution and more.

For more tips, check out Ash’s LinkedIn post here: https://www.linkedin.com/in/ashali/

Consistency is key, and slow and steady wins the race.

In this quick-fire discussion, Ash and Hasan discuss habit-building, self-motivation and the importance of turning up.

Whether you’re swimming, getting your daily steps in or writing a book - we’ve got you covered!

We all want to scale our business. But when is the right time?

Today, Ash and Hasan catch up with author and business growth guru Simon Severino, CEO of Strategy Sprints.

Simon says you’ll never find him at a 3 day conference - he’ll be taking what he’s learned and applying it. 

Join as we uncover his ethos for maximising your business potential.

Your audience is desperate for authenticity.

So you personal branding matters. 

On today's podcast, Ash and Hasan explain the shifting rules of branding in the Age of the Influencer.

Coming at it as businesspeople, best-selling authors and content creators, they share practical wisdom you can apply today.

People are the world’s greatest resource. 

How can you figure out which shoulders to stand on? You need a coach.  

We’re all seeking guidance. On this episode, Hasan and Ash tell us exactly how to find a coach, take on their advice and up-skill.

You’re only retaining 20% of what you read.

How can you learn from a sea of conflicting information?

Today, Ash and Hasan help you get the most out of your content diet to maintain that growth mindset.

We’re all hungry for value, but without the right strategy it’s easy to get swamped by junk content. Learn that strategy now.

Information overload is killing us. 

Are you overwhelmed by your feed? How do you find those value-adding needles in a haystack?

On today’s episode, Ash and Hasan dive into the best and worst of the information boom, and give you tools to manage your consumption.

Today’s tools are far more powerful than ever before. With this episode of the Unfair Advantage podcast, learn how to make the world your oyster in the new age of information.

Where do you start with writing a book?

In this special 'Short' episode, our hosts Hasan and Ash pick apart everything you need to know. 

As the first ones to admit they couldn’t have imagined becoming writers, they reflect on the genesis of the project, the process they implemented, and the experience of working with editors and publishers. 

Preaching the importance of feedback and collaboration - this is the definitive short guide for all aspiring business authors.