Hey there, everybody. Today on the Know, Like & Trust Show, we will be discussing the unhealthy side of content creation — how it is slowly taking over our lives and how to avoid it. My main goal is to guide you on how to create healthy and balanced content so it doesn’t feel like a duty in your world or your business.

Topics discussed in this episode:

* How to recognize that you are in the middle of the unhealthy side of content creation* Why social media platforms want us to create more and more content* What you can do to create content in a healthier way* The importance of knowing that content creation shouldn’t feel hard* What you should do when content creation feels difficult* Understanding why attention shouldn’t come easy* The importance of understanding that marketing will always take work* How to spend less time creating content and still get better results

Quotables:

The mindless scrolling promotes dumb content. – Britney GardnerClick To Tweet

You should be offering thought-provoking ideas, ‘aha’ realizations that shift listeners’ perspective, a win for the viewer that they can apply immediately so they can tie it to what you said and not forget who they learned that…Click To Tweet

If you’re spending more time shopping for likes and comments than doing actual work with your clients, you’ve probably fallen into the unhealthy side of content creation. – Britney GardnerClick To Tweet

Marketing will always take work, and work means time. So you’re going to pay in either time or money and often both at the same time. – Britney GardnerClick To Tweet

If you’re building a larger business and a brand around that business, you absolutely have to create organic content because people need to be nurtured along the way. – Britney Gardner