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E4: Β Think you know coffee? Think again. Think you know management consulting? Think again. On this episode of SAMMCast, professor Simon Bell makes you rethink what you thought you knew about coffee. Starbucks? It's not that bad. Fair Trade? Might not be as great as we thought. Not your cup of tea? Then keep on listening to hear about management consulting and what a career in this field looks like for you! Lastly, we add in a cheeky round of quick-fire questions to put our all-time-fave prof on the hot seat!
E3: We sit down with the viral man himself, Dr Brent Coker to talk about how things go viral: whether it be the Baby Shark song or Kony 2012, we do a deep dive into the science of virality in marketing. We also ask the question of the recipe for brands to go viral in today's saturated markets.Β
E2: Want to go big with your career? We speak to event marketing expert Shala Ahmed on her journey into working in event marketing for global events such as the Grand Prix & Commonwealth Games and how YOU can get into the big league!
Ep 1: We invite Digital Marketing Specialist of the Cotton On Group, Susanna Qian to chat with us about how to make a career in digital and everything you need to know to ace the game.
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