The Unicorn Agents Podcast

What do teachers and real estate agents Have in Common? A lot!

In today’s episode, I’m going over four ways that teaching and being a real estate agent are the same, and how you can incorporate those similarities to help you develop a stand out business that allows you to give your clients better communication, better information, and better representation - you know,  like Unicorn Agents do :)

The objective of today's episode is to help you: 

• explore self-soothing strategies to calm yourself and your clients 
• create ideal-client educational content by focusing on your passions
• brainstorm different ways to seek out formal and informal professional development
• be a boss through mindset shifts and simple being-a-boss strategies

Links mentioned in the show:
 
30 minute Content Strategy Call with Sarah: Book a time here!
#pdforlife Habit Tracker + Reflection Sheet: Grab your copy here!
Being Good at Your Real Estate Job Episode: Listen to it here!

In today’s episode, I’m doing a little "do as I say, not as I did" special. I’m reflecting on my past six years in the real estate world, and sharing some major tips on what to do to get all the cringey nervous new agent stuff out of the way ASAP.

My goal with sharing my successes and failures today is to help you hit the ground running as a new or newer real estate agent. If you have any blocks that are keeping you from running your best business and living your best life, learn from me and find a way to break through!

At Unicorn Agents, we’re all about helping new agents be good agents, ASAP - and this episode will help jumpstart your confidence and your career. I’m so happy you’re here!

Links mentioned:

Being Good at Your Real Estate Job Podcast Episode (#3): Listen to it here!
Flipping a Scarcity Mindset Mini Lesson: Watch it here!
Starter Business Financials Spreadsheet: Grab it here!
Time Blocking Blog Post: Read it here!

A niche can be a lucrative business strategy because it allows you to specialize in a specific need in the real estate market. When you become specialized in something - you’re going to be a very valuable asset to clients, plus transactions will run more and more smoothly with the more practice you’ll get.

In today’s episode, I’m going to talk about a certain niche….and that’s first timers. And by first timers I mean first-time home buyers, and the not so often talked about first-time home sellers. This would be an ideal niche for anyone who really gets joy from educating and encouraging people. 

The objective of today’s episode is to help you:

• Identify the unique needs of first timers 
• Become the expert on meeting first-timer needs
• Outline marketing strategies to target and maintain connections with first timers

Links mentioned in the show:
Buyer Timeline Freebie - click here.
Blog Post: Marketing to Millennials - click here.
Certified Unicorn Agent Course + Emails - click here. 

Effective client communication can alleviate many issues, and it can positively affect your business (happy clients turn into brand advocates which turn into referrals and more business). 

 In today's brand-new episode of The Unicorn Agents Podcast, I'll chat about effective communication strategies that empower clients and minimize repetitive questions.

 I'm also offering my stance on when to keep clients in the know of crazy things, and when it might be better to be a secret fire-putter-outer.

 Sometimes effective communication means no communication at all.

Links mentioned in the show:
Gmail Email Template Tutorial - click here.
Buyer Timeline w/ Money Mentioned Freebie - click here.
Purchase our Email Templates in the Course - click here. 

In today’s episode, I’m highlighting impactful client touchpoints that will help you cultivate trust, and put you on the path to creating a fantastically-immersive client experience.

Client Experience is really becoming the differentiating factor in many different business markets, and you can leverage a fantastic customer experience to create a profitable and sustainable real estate business for yourself.

Links mentioned:
 
Free Buyer Timeline Canva Template Link - Customize our template, or grab the content to use on your own!

Blog Post: 4 Must-Have Elements for an Engaging Newsletter

50% off Flodesk Link - what we use to send our emails!

Check out our 25 buyer and seller email templates in the Unicorn Agent Course!

Quick and direct tips for cultivating a profitable growth mindset and flipping stress to make it work for you! PLUS - a business exercise that will set you up with awesome copy for your marketing!

Download your free Business Brainstorm Content Bank Google Doc!

In this episode:
TED Talk: Kelly McGonigal: How to make stress your friend

High-producing agents have these incredible secrets that they share with each other to keep on producing highly. These secrets have the power to transform a business from nothing to very, very much something. But here’s the thing. These secrets aren’t so secret, and we're going over every. single. one of them.

Referenced Blog Posts:
Time Blocking
Checklist for Being Good

Wanna be a certified Unicorn Agent? There's a course for that.

Check out The Certified Unicorn Agent Course here.

Wanna try before you buy?

Grab the FREE Business Branding Starter Pack here.

There are many different ways to market and generate leads in real estate. If you're not comfortable with COLD lead generation ideas (cold calling, door knocking, sending fliers out to strangers), then working by connection for you. This sophisticated and comfortable form of lead generation isn't just lead generation - it's a whole business model. 

The Unicorn Agent way (and we think the easiest way) to generate leads and maintain a robust book of potential buyers and sellers is through working by connection. There are a few key areas you have to hit in order for this to work well, but when it works well, it works really well.

Wanna be a certified Unicorn Agent? There's a course for that.

Check out The Certified Unicorn Agent Course here: https://unicornagents.com/course

Free Resources:

Grab the Business Branding Starter Pack here:
https://unicornagents.com/freebie-starter-pack

Check out our blog here: https://unicornagents.com/blog

When you're brand new to the industry, social media is a great way to build authority and build a network of future clients. 

ELITE Content can guarantee a way to make your connections KNOW, LIKE, AND TRUST you. Not super into social media? No problem! You can easily take the ideas from this episode an implement them on emailed newsletters, monthly mailings, or any other way you like to consistently communicate with your connections!

Wanna be a certified Unicorn Agent? There's a course for that.

Check out The Certified Unicorn Agent Course here: https://unicornagents.com/course 

Show Notes:

Grab your own copy of ELITE Content ideas (80 ways to get people to talk to you!): https://unicornagents.com/all-freebies

Free Resources:

Grab the Business Branding Starter Pack here:
https://unicornagents.com/freebie-starter-pack

Check out our blog here: https://unicornagents.com/blog 

Establishing a solid brand foundation built on the very special things that make you YOU will result in incredible confidence in your business and all the amazing success that comes with it. Download our branding workbook and follow along as we detail what makes a successful brand foundation - one that brings money, happiness, and excitement!

Download our free Branding Workbook here. 

Check out the blog post: Intro to Creating a Vibe Through Brand Visuals

Grab the Business Branding Starter Pack here:

https://unicornagents.com/freebie-starter-pack

Check out the entire blog here: https://unicornagents.com/blog

Wanna be a certified Unicorn Agent? There's a course for that.

 Check out The Certified Unicorn Agent Course here: https://unicornagents.com/course