Brand Culture Examples.

It’s now a year and a half since brands the world-over brought their workplace into the home. The influence we have on the health of the people inside our brands is more acute than it has ever been.
 
As brands, we have the power to protect and cultivate a healthy, enduring atmosphere. Yet, even well-intentioned brands can get so tied up in red tape, they forget the impact they have one their team.
 
But, a progressive brand culture isn't built overnight in some grand mission statement. A flourishing culture comes from affirming and consistent action. The foundation of which you build on trust, diverse hiring and healthy habits.
 
Brands that work from the core? The devotion that will come from that kind of authenticity has real staying power. Get it right, it will be so contagious your customers can feel and experience the ripple-effect of it.
 
So what does your brand actually care about? Are your brand values empty, meaningless promises? Or is your brand's culture living and breathing your values in everything it does?

In this episode, I go over six case studies of happy brands that have built a bright company culture and the key takeaway from each.

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


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Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Sebastian Koellner Chief MindSetter at Money Freedom Mindset. Helping other coaches and solopreneurs. Eliminate the blocks that get in their way of taking consistent action… so they can give themselves permission to create a business on THEIR terms!

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Sebastian's  Links

Linkedin - www.linkedin.com/in/chiefmindsetter

Newsletter - MindSet to grow yourself and your business every Monday AM
https://chiefmindsetter.com/joinmfmnewsletter 

FREE Guide - 3 Secrets to Taking Empowered Action - Even When You Don't Feel Like It - https://chiefmindsetter.com/secrets_to_empowered_action 

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

What is company culture?

Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company.

Over time and through living this brand culture additional symbols, messaging, beliefs, habits, traditions and rituals are developed.

This plays directly into the brand experience your customers receive when interacting with your brand.

In this episode, I look at why company culture is important for your brand.

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Developing a Strong Brand Identity Using an Archetype Blends With Richard Gillingwater Founder of RADNB

Today we are joined by Richard Gillingwater Founder of RADNB, a competitive brand mapping tool and database that helps marketers, designers and brand strategists tune into, identify and express 60 archetypal feeling tones within a brand's communication.

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Richard's  Links

RADNB Platform - https://www.radnb.com

Richard's Linkedin - https://www.linkedin.com/in/rgillingwater/

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them. 

There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.

In this episode, I go over some of the highest profile rebranding failures, what went wrong, why they didn't work and the key takeaways you can learn from them to not replicate.

Successful Rebranding Examples - 6 of the best recent rebrands and what makes them work - https://youtu.be/rWng6KhgJoE

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Chris Wallace Co-Founder and President of InnerView, helping organisations translate their customer strategies into implementable plans for frontline teams to execute - recently relaunched their infant platform which is a frontline insights engine

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Chris Links

Website -  https://innerviewgroup.com/infront/

Linkedin - https://www.linkedin.com/company/innerview-group/
 
YouTube - https://www.youtube.com/channel/UCPc2FF1Y3W2_BJhwlmHMqWw/featured

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Do Feel like your brand could use improvement but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call

------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Have you been thinking about rebranding your business, but are unsure on the process to take?

Well in this episode, I break down the rebranding process and give you a successful roadmap with 6 crucial steps to successfully rebrand your business.

When it comes to rebranding your business, it should be strategic, considered, and follow a clear process to give you the best results.

Follow this process to make sure your rebrand goes smoothly this is the exact process that we use with our clients at Elements Brand Management. If you would like any help with your rebrand book a discovery call below.

We have a previous video that discusses the different types of rebrand. And you can watch that here - https://youtu.be/FwTt3XdR6OI

------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? 

Well, in this episode, I go over great tagline, examples that you can use as inspiration when creating your tagline. 

So what is a tagline? Well, there's a great quote from Alina Wheeler and she says 'a tagline is a short phrase that captures a company's brand essence personality and positioning and distinguishes the company from its competitors'.

One thing to remember is a tagline is not a slogan. A lot of people think that these are the same thing, but they're actually not a tagline applies to your whole brand and a slogan applies to a particular product campaign or range that you're producing. So if you think of your tagline as the top level of a communication strategy, that relates to your brand, rarely changes if ever a slogan is something that is less fixed and actually can change a bit more frequently.

We have a previous episode that discusses how you can create a great tagline for your business. And you can watch that here - https://youtu.be/FI3JehOl8vg 

In this video, we're going to go over eight. Great examples of taglines on what makes them work 

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Links
 
Storify Agency -  https://www.storifyagency.com/unified   

Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/

Seth's Linkedin https://www.linkedin.com/in/setherickson/
 
Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Today we are joined by Seth Erickson Chief Mischief Maker / Partner & Best-Selling Author at Storify Agency. Helping Startups clearly communicate their value to the marketplace through storytelling.
 
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Links
 
Storify Agency -  https://www.storifyagency.com/unified   

Storify Agency Linkedin - https://www.linkedin.com/company/storifyagency/

Seth's Linkedin https://www.linkedin.com/in/setherickson/
 
Instagram - https://www.instagram.com/originalsetherickson/?hl=en-gb

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

Rebranding your business isn't something you should rush into or take lightly. In this episode I go over the 4 biggest mistakes brands make when they rebrand.

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos