In this episode of The Unified Brand Podcast, Chris speaks with Gavin McMahon, founder of Fast Forward Consulting Group and author of Story Business, about why storytelling is far bigger than marketing alone.

Gavin breaks down the different genres of storytelling in business, from product storytelling and brand worldbuildingto leadership storytelling and culture storytelling. He explains why so many brands overcomplicate their messaging, how businesses can use old words to describe new things, and why the best brands create worlds people want to belong to.

They also explore how storytelling influences decision-making, customer perception, internal alignment, and change leadership, especially in a world being reshaped by AI.

This episode is packed with insights for founders, marketers, and business leaders who want to build brands that connect more deeply and communicate more clearly.

In this episode:

• Why storytelling is a business tool, not just a marketing tool
• The 6 storytelling genres brands should understand
• How to make complex products easier to buy
• What “worldbuilding” means for modern brands
• Why culture and leadership depend on shared story
• The communication mistakes that weaken brand clarity
• How AI could make storytelling even more valuable

Connect with Gavin McMahon:
LinkedIn: https://www.linkedin.com/in/gmcmahon
Story Business: https://www.story-business.com/
fassforward: https://www.fassforward.com/

-----------------

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What makes a brand truly stick?

In this episode of The Unified Brand Podcast, Chris welcomes back brand strategist, author and founder of First The Trousers, Then The Shoes, Ulli Appelbaum, to unpack the science behind brand associations and why they play such a powerful role in growth.

Udi explains how brands are built in memory, why emotion and relevance matter more than most marketers realise, and how strong association networks influence what customers choose in the moment of purchase.

They explore:

• what brand associations actually are
• why memory, emotion and personal relevance drive brand choice
• how positioning connects to associations
• the role of distinctive brand assets like packaging, sound and shape
• why consistency beats constant reinvention
• how brands like Coke, Nutella, Red Bull, Snickers and Ferrero Rocher create lasting mental availability
• why some newer brands hook attention but struggle to sustain loyalty

This is a practical conversation for founders, marketers and business leaders who want to build brands that are not just seen, but remembered.

Connect with Ulli Appelbaum

• Website: https://first-the-trousers.com/ulli-appelbaum/
• Consultancy: https://first-the-trousers.com/
• LinkedIn (Ulli Appelbaum): https://www.linkedin.com/in/ulliappelbaum
• LinkedIn (First The Trousers Then The Shoes): https://www.linkedin.com/company/first-the-trousers-then-the-shoes

Explore Ulli’s Books

• Amazon Author Page (UK): https://www.amazon.co.uk/stores/author/B09RMLG5BK
• Amazon Author Page (US): https://www.amazon.com/stores/author/B09RMLG5BK

-----------------

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠⁠

Most businesses don’t fail because of a bad product — they fail because no one understands who they are.

In this episode of The Unified Brand Podcast, we break down how to build a powerful brand positioning strategy that makes your business unmistakable, memorable, and impossible to ignore.

You’ll learn:

• Why unclear positioning kills growth (and forces you to compete on price)
• The difference between functional vs emotional positioning
• How to deeply understand your audience beyond demographics
• A simple X-Y positioning framework to uncover market gaps
• What “meaningful differentiation” really means (and why most get it wrong)
• A step-by-step formula to craft a powerful positioning statement
• The hidden key to building a brand people remember and repeat

Plus, a powerful bonus insight on why simplicity beats complexity when building iconic brands.

If you want sharper messaging, stronger differentiation, and a brand that actually sticks — this episode is your blueprint.

-----------------

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠⁠⁠

In this episode of The Unified Brand Podcast, Chris speaks with Lisa Vecchio, marketing leader at VEED, about why video is no longer a nice-to-have. It is now a core skill for founders, marketers, and modern brands.

They explore how AI is changing video creation, why brand should sit at the center of content strategy, and how businesses can use video to tell better stories without huge teams or budgets. Lisa also shares practical ideas around employee advocacy, customer-led content, creator partnerships, thought leadership ads, and building smarter workflows that turn one idea into scalable content.

This is a must-listen for founders, marketers, and business leaders who want to create better content, move faster, and build a stronger brand in a video-first world.

Topics covered include:
AI video editing and creation
brand storytelling through video
employee advocacy and thought leadership
UGC and customer-led content
creator partnerships for growth
building scalable video workflows
why video literacy matters for modern marketers

Lisa's Links

• VEED's website: https://www.veed.io/
• VEED's LinkedIn: https://www.linkedin.com/company/veedhq/posts/?feedView=all 
• Lisa Vecchio's Linkedin: https://www.linkedin.com/in/lisavecchio/
• VEED's report, 'the ultimate guide to video marketing... because AI": https://www.veed.io/ai/video-marketing-guide

-----------------

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠⁠

Most businesses believe they have strong brand positioning — but if you asked their team or customers to explain it, you’d likely hear ten different answers.

That’s the problem.

If your audience can’t clearly explain what makes your brand different, you don’t own your market… your competitors do.

In this episode of The Unified Brand Podcast, we break down what brand positioning actually means and why it’s one of the most important foundations for sustainable growth.

You’ll discover why the strongest brands don’t just sell products — they own a clear idea in the minds of their audience.

We also explore the three essential elements of powerful positioning and how aligning them can transform your marketing, simplify your decisions, and make your brand the obvious choice.

In this episode you’ll learn:

• What brand positioning really is (and what it isn’t)

• Why unclear positioning weakens your marketing

• The 3 core elements every strong brand positioning needs

• Why being different beats being better

• How to test whether your current positioning actually works

When your positioning is clear, differentiated, and emotionally meaningful, everything becomes easier — from marketing campaigns to sales conversations.

Your brand stops competing and starts owning its space.

-----------------

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠⁠

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠⁠

What causes iconic brands to slowly lose relevance — even when they’ve existed for over 100 years?

In this episode of The Unified Brand Podcast, we’re joined by Michael Koenig, award-winning design leader and founder of Michael Koenig Design, who has led global design for heritage brands including Bang & Olufsen, Royal Copenhagen, and Wedgwood.

Michael shares why many legacy brands don’t fail overnight — they slowly slip into irrelevance through structural issues, cultural misalignment, and short-term thinking.

We explore how heritage brands can reconnect with their history, modernize their product strategy, and build the internal culture required to deliver great design consistently.

Michael also breaks down the five-step framework he uses to help heritage companies regain momentum and create future-ready brand experiences.

If you're a founder, brand leader, or marketer working with established brands, this conversation reveals the hidden problems that quietly erode brand value — and what to do before it’s too late.

In this episode:

• Why great design often fails inside organizations

• The culture problem holding design teams back

• Why heritage brands slowly lose relevance

• The danger of relying on legacy products

• Why the middle market is disappearing

• The importance of brand confidence in the AI era

• Michael’s 5-step framework for revitalising heritage brands

About Michael Koenig

Michael Koenig is an award-winning design leader who has worked with some of the world’s most iconic brands including Bang & Olufsen, Royal Copenhagen, and Wedgwood. Through his consultancy, he helps heritage brands reconnect with their story, modernize their strategy, and build future-ready brand experiences.

🎧 Listen now and learn how great brands stay relevant for generations.

-----------------

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠⁠

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Is your brand holding your business back?

In this solo episode of the Unified Brand Podcast, Elements Brand Management breaks down the 10 unmistakable signs it’s time for a rebrand — even if things seem “fine” on the surface.

From losing confidence in your pitch deck…
To attracting the wrong clients…
To feeling stuck in brand limbo…

This episode dives deep into the subtle (and not-so-subtle) signals that your business has evolved — but your brand hasn’t caught up.

You’ll learn:

• Why brand drift silently kills growth

• The real cost of “patching” instead of positioning

• How confused teams create confused audiences

• Why short-term sales spikes can erode long-term brand equity

• The difference between a full rebrand and a strategic reset

• How to reignite pride, clarity, and momentum inside your business

If your brand feels misaligned, unclear, or outdated — this episode will help you decide what to do next.

🎯 Plus: Learn how a strategic rebrand can unlock clarity, confidence, and compound growth.

Subscribe for weekly insights to help you brand smarter, not harder.

-----------------

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Social media is changing faster than ever.

Algorithms are replacing followers. AI is reshaping content creation. And product-market fit now lasts months — not years.

In this episode of The Unified Brand Podcast, Chris sits down with Emeric Ernoult, Co-Founder & CEO of Agorapulse, to unpack:

• Why most brands fail before they ever achieve product-market fit

• The #1 mistake founders make when building a business

• How Agorapulse grew to $10M ARR through differentiation

• Why “entertainment” is a trap for most brands

• The power of hyper-niching your content in 2026

• How AI will eliminate content gatekeepers

• Why quality + quantity will define the next era of social media

• What’s next for AI-driven content creation

If you're a founder, marketer, or business leader trying to build brand authority in a noisy digital world — this episode is essential listening.

👉 Learn how to stay relevant, differentiate in crowded markets, and create content that actually drives growth.

Subscribe, rate, and share with someone building a brand in 2026.

Here are the official links for Emeric Ernoult and Agorapulse 👇

Emeric Ernoult

LinkedIn:
https://www.linkedin.com/in/ernoult/

Agorapulse

Website:
https://www.agorapulse.com/

LinkedIn:
https://www.linkedin.com/company/agorapulse/

Instagram:
https://www.instagram.com/agorapulse/

YouTube:
https://www.youtube.com/@agorapulse

Free Trial:
https://www.agorapulse.com/free-trial/

-------------------------------------

-----------------

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠⁠

Other Social Channels

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Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

In this powerful episode of the Unified Brand Podcast, host Chris is joined by renowned branding expert, designer, and bestselling author David Brier.

With over 30 years of branding experience and features in Fast Company, Forbes, and Ad Age, David shares his no-BSinsights on why most brands fail to stand out—and how to fix it.

Stop chasing "AI-driven" gimmicks.
Start leading with human-first, emotionally resonant branding.

🔍 We cover:

• Why "beige branding" kills your business

• The overlooked power of post-sale branding

• How to reframe your positioning to actually differentiate

• The secret behind Apple’s “Think Different” campaign

• What makes a $4 truffle worth $12—and sell 300% more

• Why 2026 will be the year of human-first brands

• What makes Liquid Death one of today’s boldest brands

David also drops practical frameworks for discovering your brand’s true narrative and leveraging it to rise above the noise.

👉 Don't leave your brand to chance. Own the narrative—or the market will do it for you.

David Brier's Links

• Website: https://www.risingabovethenoise.com

• Newsletter: Do This Instead (via website)

• Books:

  • Brand Intervention → Amazon Link

  • Rich Brand Poor Brand → Amazon Link

• LinkedIn: https://www.linkedin.com/in/davidbrier

• Instagram: https://www.instagram.com/risingabovethenoise

  YouTube - https://www.youtube.com/@Risingabovethenoise

-----------------

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠⁠⁠⁠⁠Brand Power Scorecard⁠⁠⁠⁠⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠⁠

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Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Heading into 2026, brand leaders are bombarded with trend reports telling them to “adapt or fall behind.” But not all trends are created equal — and blindly following them could sabotage your growth.

In this episode of The Unified Brand Podcast, we break down the five structural brand trends that will truly move the needle in 2026, along with adjacent shifts and visual design movements that business leaders must understand. From unifying fragmented brands to the power of memorability and intentional design, this episode is a strategic roadmap for founders, marketers, and business pros who want more than surface-level change.

🔑 Key topics include:

• Why fragmented brands are stalling growth — and how to unify for better ROI

• The hidden power of internal alignment as an external brand signal

• 2026’s shift from aesthetic perfection to purposeful, intentional design

• The new demand generation mindset that replaces empty attention

• How to use clarity as your biggest competitive advantage

Plus, we explore the adjacent forces shaping brand strategy, like AI, personalisation, platform instability, and the need for human connection in an automated world.

Take the Brand Power Assessment to find out where your brand stands: brandpowerscore.co.uk

Watch podcast clips & deep dives on YouTube: ⁠⁠⁠⁠⁠Elements Brand Management⁠⁠⁠⁠⁠

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Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠