The Unlocking Growth Show

Do you struggle to connect with your customers?

Do you want to stand out in a very competitive market?

Or do you want to accelerate your sales career?

We spoke to Philipp Humm on the latest edition of The Unlocking Growth Show.

Philipp is the Founder of Power of Storytelling, is the author of "The Story Selling Method" and TEDx Speaker.

In this episode, we spoke The StorySelling Method, how to tell powerful stories that actually work in sales and the 5 techniques to crafting the perfect sales story including;

1. Focus on pivotal moments
2. Bring in elements of surprise
3. Make it emotional
4. Bring in relatable challenge
5. Keep it concise

As always enjoy the show and here's to unlocking the next level of growth!
Gary and the team at Whale

For more great resources on all things scaling up and team training go to usewhale.io/blog/

"Less than 6% of startups and small to medium businesses have a formalized advisory board, and the ones that do are seeing 3X revenues and 2X productivity for a substantial impact on profitability." Business Development Bank of Canada Report

The value and power of advisory boards is one of the best knowledge-based investments with a very high ROI that delivers monetary, performance and relational capital rewards.

We spoke to Nancy Mayer, co-author of the book "The Advisory Board Playbook" on 5 Steps to creating a winning advisory board.

Nancy is an independent Business Advisor, Profit Strategist, Innovation Coach and the Founder of Power Play Profit Solutions, which was created to help entrepreneurs take back their power, empower their people and create a positive, collaborative work environment where people are playing at their best. 

We'd love to hear from you if you loved the show!
Gary and the team from Whale

For more great resources on all things scaling up and team training go to usewhale.io/blog/

Étienne Garbugli is a three-time startup founder (Flagback, HireVoice, and Highlights) and the author of The Lean B2B, Find your Market, Solving Product and The SaaS Email Marketing Playbook.

So we figured Étienne knows a thing or two about a thing or two. We like people who know a thing or two about a thing or two, so we invited him onto The Unlocking Growth Show.

Now he’s the CEO of GROWTHOMATOR, an agency helping SaaS and eCommerce companies grow revenue and increase customer retention via email and marketing automation.

We spoke to Etienne on the 7 ways to win at email marketing.

For more great resources on all things scaling up and team training go to usewhale.io/blog/

Amos Schwartzfarb has been growing businesses for twenty-five years and investing in startups for the past decade. Since 1997, he’s helped build companies that sold to Yahoo!, R.H. Donnelly, The Home Depot, and more.

Today, Amos is the Managing Director of Techstars and author of the best-selling book Sell More Faster: The Ultimate Sales Playbook for Startups. More recently, he co-authored “Levers the framework for building repeatability into your business.”

We spoke to Amos on this episode of The Unlocking Growth Show about the framework and the steps you need to take to apply this in your business.

This includes;
1) Articulating your Mission and Vision publicly
2) Defining your customer set using the W3 method (that means who, what and why by the way)
3) Defining your Revenue Formula along with the drivers and sub-drivers
4) Prioritizing the assumptions that need validation
5) Setting a measurement structure (KPIs) to measure movement in assumption validation
6) Building a data-driven model and plan and use it as a primary tool to run the business

We hope you love the show as much as we did!

For more great resources on all things scaling up and team training go to usewhale.io/blog/

Philipp Wolf is the Founder and CEO of Custify.

When founding Custify, Philipp made it his mission to help SaaS businesses retain clients and scale their operations by providing a tool that lets agents focus their time on clients instead of CRM data.

On this episode of The Unlocking Growth Show, we spoke to Philipp about his Customer Success Playbook;
The 3 ways to use Customer Success as a growth channel, not a cost center!

In this episode, you'll learn;

1. How to lower customer churn
2. How to boost revenue by giving customers more value
3. How to create customers as advocates

Ultimately your customer success team isn't there to cost you money; they're your fastest route to growth!

Take a listen and please rate us on iTunes!
We'd love to hear your thoughts!
Gary & the team at Whale

For more great resources on all things scaling up and team training go to usewhale.io/blog/

We've said it before "No one cares about your product".

They care what it does for them!

Jim Kalbach, author of The Jobs to be Done Playbook says entrepreneurs, product developers and marketers alike need to think "Jobs to be done!"

In the first episode of The Unlocking Growth Show, Jim shares 5 essentials in aligning your markets and organization around customer needs.
And what that looks like!

So if you're wondering who's going to buy your product and why, take a listen!

About today's guest
Jim is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. 

He wowed audiences with his presentation at TedX on collaboration 2015 and has also authored 3 books including Designing Web Navigation, Mapping Experiences, and most recently The Jobs To Be Done Playbook.

He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, Lexis Nexis, and Citrix.

For more great resources on all things scaling up and team training go to usewhale.io/blog/

Jeff Donnelly and his team at Megafans have created a mobile gaming tournament software that allows gamers to earn prizes.

His winning piece of advice is “Venture into the unknown spaces” 

His three tips for business owners are;

1. Be a pioneer. You MUST go out seeking what’s next and innovate from there.
2. Lower your threshold for risk. Whatever you need to do to get over taking some healthy risk, do it - entrepreneurship is not for the faint of heart. 
3. Look for the places where you can make the biggest impact

For more great resources on all things scaling up and team training go to usewhale.io/blog/

Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers.

Keith's no 1 piece of advice for all business owners?
You can only improve what you can measure!

His helpful tips?

• Your customers are people, not browsers. You need to be able to understand how different customer personas respond to your marketing, and who your best customers actually are.
• A dashboard of what needs to get measured is how you align everyone’s efforts towards growth.
• Data allows you to be more creative in your business, not less.

Take a listen and for more resources, go to usewhale.io

For more great resources on all things scaling up and team training go to usewhale.io/blog/

As entrepreneurs, we tend to think of our businesses and ideas as our babies but this is a bad idea says Bram Kanstein a Dutch creative internet entrepreneur with 4 acquisitions to date. The most notable a startup resources website with 1M+ users. He is currently building EARLY ONES (https://earlyones.co), a market research platform for Web3.

In this edition of the chaos to clarity show, we spoke to Bram about the fact that nobody cares about the fact that you built "a thing” and how NOT to fall in love with your own ideas! 

For more great resources on all things scaling up and team training go to usewhale.io/blog/

Thomas Van Eeckhout is a father of two daughters who spends his free time running and reading. He's also all about getting and giving opportunities.

Thomas started his career as an Internal Sales & Administration officer at Easi back in 2006. After having evolved in Easi's sales department, Thomas took on the responsibility as CEO of the company, a role which he shares with Jean-François Herremans.

Thomas is driven by company culture & values and dedicates a big part of his time to fostering a strong company culture. He must be doing ALOT right because Easi ranks as the 3rd best employer in Europe!

Easi is a Belgian IT company, that combines software development (Adfinity & Smartsales) and consulting with Managed IT & Security Services and believes companies can achieve better, smarter performance by using humanised technology, based on trust.

In this interview Whale CEO Gary Vanbutsele, spoke to Thomas on the importance of replacing yourself.

For more great resources on all things scaling up and team training go to usewhale.io/blog/