Three Things I Learned In SaaS, Sports, Tech & Live Events Podcast

The Unmitigated Disaster That Was The 2004 AEG Olympics


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The unmitigated disaster that was the 2004 AEG Olympics.
Sometimes great people have terrible ideas.
In 2004, I worked at AEG as a sales person. AEG had just finished building the Home Depot Center (now Dignity Health Sports Park). It was a multi-use sports facility with a professional stadium for the LA Galaxy with training facilities for track, tennis, cycling, baseball, and more.
The AEG brass had a big idea: We could bring companies in for a team-building company Olympics. The market for such events was big and we could leverage the entire property for a daylong event. They laid out the plan and we, AEG's internal staff, were going to be the guinea pigs.
I can't properly relay how much of a disaster it was.
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Three Things I Learned In SaaS, Sports, Tech & Live Events PodcastBy Tony Knopp

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