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I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.

We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape".

We discussed how books are necessary for a business owner to establish their authority, how to co-author a book, and the importance of shifting the perception from an operator with something to sell to a mission-driven thought leader with something to teach. Rusty shared his insights on the changing levels of trust that people have around companies and leaders and how servant leadership plays into that changing landscape.

He also touched on the key issue of trust. He discussed the need to be the on-ramp back to the company and the importance of doing an online brand audit to ensure you can be found. Lastly, Rusty shared what has worked for him to #getnoticed, including leaning into teaching and focusing on leaving people better off.

The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

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In this episode of The UnNoticed Entrepreneur, we are talking to Dr. Daniel Bai, the founder of Close for Chiro, a B2B consultancy for the chiropractic industry. Dr. Daniel shared how his business helps chiropractors around the world in the Middle East, Tennessee, and Asia to grow their practice. He discussed how the industry has been oppressed for over a hundred years, and how he and his team help chiropractors to make more money without trying to find more clients.

Using his own experiences, Dr. Daniel explained how the sales process is all about making the person you are selling to comfortable, and understanding their problem to provide them with a solution. He also pointed out the importance of staying focused on one goal and being prepared for every interaction. His advice for entrepreneurs on getting noticed is to interact with utmost care and to have a plan for every conversation. With his passion for helping others and his commitment to staying focused, Dr. Daniel has built a successful business that has helped countless chiropractors to scale their practice and make a greater impact in the world.

The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

In this episode of The UnNoticed Entrepreneur, we are talking to Dr. Daniel Bai, the founder of Close for Chiro, a B2B consultancy for the chiropractic industry. Dr. Daniel shared how his business helps chiropractors around the world in the Middle East, Tennessee, and Asia to grow their practice. He discussed how the industry has been oppressed for over a hundred years, and how he and his team help chiropractors to make more money without trying to find more clients.

Using his own experiences, Dr. Daniel explained how the sales process is all about making the person you are selling to comfortable, and understanding their problem to provide them with a solution. He also pointed out the importance of staying focused on one goal and being prepared for every interaction. His advice for entrepreneurs on getting noticed is to interact with utmost care and to have a plan for every conversation. With his passion for helping others and his commitment to staying focused, Dr. Daniel has built a successful business that has helped countless chiropractors to scale their practice and make a greater impact in the world.

The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities. Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Are you struggling to get an ROI on LinkedIn? I am. 
Even though I have 11,000 followers my engagement levels are <3% and I am getting no leads. So Simon C is working with me over 12 weeks to fix this, as we learn how to use Linkedin to promote my new book, The UnNoticed Entrepreneur out Feb 24th.

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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In this episode of The UnNoticed Entrepreneur, Eric Ressler, founder and CEO of Cosmic, a social impact creative agency, discussed about cause-based marketing, entrepreneurship, and the challenges that social impact businesses face. Eric also shares two inspiring case studies of successful social impact businesses and talks about the technology they use to amplify their messaging.

He explained that his clients include nonprofit organisations, social enterprises, foundations, and sometimes even government organisations that all exist to create a positive impact on humanity and discussed the challenges that social impact organisations face such as funding, lack of internal capacity and expertise, and the need to build a strong brand and have an understanding of the potential of marketing. In terms of technology, Ressler mentioned that they use internal project management tools like Asana, and integrated CRM or marketing automation platforms like HubSpot to help their clients amplify their messaging. He also discussed case studies of organizations they’ve worked with, such as STEM from Dance and Let’s Green California.

Finally, Eric explains the importance of creating a visual identity that resonates with the audience and focusing on producing valuable content to make a name for yourself in the social impact space.


The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities.  Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

In this episode of The UnNoticed Entrepreneur, Eric Ressler, founder and CEO of Cosmic, a social impact creative agency, discussed about cause-based marketing, entrepreneurship, and the challenges that social impact businesses face. Eric also shares two inspiring case studies of successful social impact businesses and talks about the technology they use to amplify their messaging.

He explained that his clients include nonprofit organisations, social enterprises, foundations, and sometimes even government organisations that all exist to create a positive impact on humanity and discussed the challenges that social impact organisations face such as funding, lack of internal capacity and expertise, and the need to build a strong brand and have an understanding of the potential of marketing. In terms of technology, Ressler mentioned that they use internal project management tools like Asana, and integrated CRM or marketing automation platforms like HubSpot to help their clients amplify their messaging. He also discussed case studies of organizations they’ve worked with, such as STEM from Dance and Let’s Green California.

Finally, Eric explains the importance of creating a visual identity that resonates with the audience and focusing on producing valuable content to make a name for yourself in the social impact space.


The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities.  Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

In this episode of The UnNoticed Entrepreneur with me, we are joined by George Liu, the founder of Gym Pillars. George is going to share with us his amazing journey of building a multimillion-dollar business by offering a service and a money-back guarantee. He will also tell us how he helps gym clients to get out of the “Bermuda Triangle of Marketing” and monetise their memberships into $20,000-$30,000 a month extra.

George shared with us his journey from being an entrepreneur with no resources to having a systematic approach to success. George also emphasises the importance of engaging with the market to understand their habits and who they are, so he can serve them better; talks about the six ways to get in front of people, including direct outreach, earned media, affiliate, referrals, paid media, and owned media. He then explains the principles behind the Five-Minute VSL, where consumers are engaged with a strong offer and guarantee that reverses risk, as well as social proof. Lastly, he shared his approach to hiring based on his values and cultural fit.


The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities.  Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

In this episode of The UnNoticed Entrepreneur with me, we are joined by George Liu, the founder of Gym Pillars. George is going to share with us his amazing journey of building a multimillion-dollar business by offering a service and a money-back guarantee. He will also tell us how he helps gym clients to get out of the “Bermuda Triangle of Marketing” and monetise their memberships into $20,000-$30,000 a month extra.

George shared with us his journey from being an entrepreneur with no resources to having a systematic approach to success. George also emphasises the importance of engaging with the market to understand their habits and who they are, so he can serve them better; talks about the six ways to get in front of people, including direct outreach, earned media, affiliate, referrals, paid media, and owned media. He then explains the principles behind the Five-Minute VSL, where consumers are engaged with a strong offer and guarantee that reverses risk, as well as social proof. Lastly, he shared his approach to hiring based on his values and cultural fit.


The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities.  Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

This episode of The Unnoticed Entrepreneur features Christian Espinosa, a multiple-time entrepreneur, book author, and creator of the book “The Smartest Person in the Room”.

Christian shares his journey as an entrepreneur and how he built his personal brand and his businesses, including a cybersecurity company in the medical devices business. He gives us an insight into the importance of having a personal brand, how to create one, and the importance of defining a customer’s journey to create the right content for marketing materials. Christian also explains how he managed to get his business acquired and how he used the StoryBrand Framework to refine his messaging and help his business get the recognition it needed.  Lastly, he shared his experience with selling the company and how he was able to find a good offer.

The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities.  Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

This episode of The Unnoticed Entrepreneur features Christian Espinosa, a multiple-time entrepreneur, book author, and creator of the book “The Smartest Person in the Room”.

Christian shares his journey as an entrepreneur and how he built his personal brand and his businesses, including a cybersecurity company in the medical devices business. He gives us an insight into the importance of having a personal brand, how to create one, and the importance of defining a customer’s journey to create the right content for marketing materials. Christian also explains how he managed to get his business acquired and how he used the StoryBrand Framework to refine his messaging and help his business get the recognition it needed.  Lastly, he shared his experience with selling the company and how he was able to find a good offer.

The UnNoticed Entrepreneur podcast is sponsored by Prowly, the all-in-one software for leveraging PR activities.  Boost the media relations game for your business - get more coverage while saving time and money on everyday tasks.

The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/