Get Noticed! Send a text.

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

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You can remain an "invisible expert", unknown to all but your referral network, and have a successful business. But apparently the riches are in the niches, or the cash is in the pigeon holes according Alastair McDermott. Alastair McDermott explains how to lose that reliance on referrals which is the handicap of over 90% of small businesses.  Host of The Recognised Authority podcast, McDermott also gives a link to an equipment list in the episode which he is giving away for free. 

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Graphic design toolbox - Visme
Visme is an online form builder specifically built to optimize for better conversions.

Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.

Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Erwin Lima is eating his own dogfood, and it’s a great part of the storylab.ai narrative he tells me from Holland, where the team are building out the platform to help content generation and interation for everything from google Adwords, to blog headlines to blog copy and more.  As a brand story consultant Erwin also explains the importance of the 3 part structure to any story of 'Problem, Solution, Result,' which is reinforcing what Park Howell describes in earlier podcasts as "ABT" - And, But, Therefore.

Erwin also tells me how he and his team are building their loyal following, hence the reference to eating his own dogfood.

The team are  offering a freemium model so click the link in the show notes to generate 25 pieces of content per month for fee.  

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In China today is the singles day and US$84.54bn of sales were made on the Alibaba platform, which shows just how much people like to give, and to receive, presents. Now any company can give unique merchandise to their customers, partners and staff using print on demand services like the one I am using called Printful. The Entrepreneur Merch Co on Etsy. I explain how to design a range of products, using a virtual assistant, and to then connect the merchandise to Etsy. I explain the costing of the phone case which I gifted to myself which arrived today from the Printful plant in Latvia.

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

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Lumen5 co-founder Michael Cheng explains how the Vancouver based video creation app has grown to 1 million subscribers by producing the powerpoint of video, but also canny tips on using an end frame water mark to help their brand to go viral, but not before he spent many months producing videos for people in community groups online for free.  Lots to take in here both for anyone looking for a video creation tool but also any business owner building a brand through evangelist marketing.

If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.

Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Lumen5 co-founder Michael Cheng explains how the Vancouver based video creation app has grown to 1 million subscribers by producing the powerpoint of video, but also canny tips on using an end frame water mark to help their brand to go viral, but not before he spent many months producing videos for people in community groups online for free.  Lots to take in here both for anyone looking for a video creation tool but also any business owner building a brand through evangelist marketing.

Graphic design toolbox - Visme
Visme is an online form builder specifically built to optimize for better conversions.

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Get Otter with 1-month FREE Pro Lite
Generate rich notes for meetings, interviews, lectures, and other important voice conversations.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

If you have asked the question "how to get a TEDx speaking slot" then this episode is for you.
Elaine Powell coaches passionate innovators, entrepreneurs and experts grow their authority, credibility and thought leadership, without wasting time and money on marketing and PR, (I can't believe I let her say that - ed), so they can enhance the human race and transform the world. Elaine explains the franchise model of TED, which was originally founded by Richard Wurman in 1984.

You can contact Elaine for me insights and advice at MindSpeakAcademy.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Build responsive quizzes.
Generate higher quality, higher converting leads

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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There's a difference between a contributed-by-line article, a case study, and an interview. It sounds obvious but many entrepreneurs miss out on editorial opportunities because they don't know the difference and so don't approach the media with 3 completely different kinds of content. In just 11 minutes I'll explain the difference and how you can use them for different purposes, and this applies to print, tv, radio, and podcasts. 
 

If you want to know how to get noticed this show is for you. I have interviews, tools, tips, everything that an entrepreneur could need in order to help their organization to get noticed for free. Thank you for joining me on the unnoticed show.

Buzzsprout - Let's get your podcast launched!
Start for FREE

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Graphic design toolbox - Visme
Visme is an online form builder specifically built to optimize for better conversions.

Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

There's a difference between a contributed-by-line article, a case study, and an interview. It sounds obvious but many entrepreneurs miss out on editorial opportunities because they don't know the difference and so don't approach the media with 3 completely different kinds of content. In just 11 minutes I'll explain the difference and how you can use them for different purposes, and this applies to print, tv, radio and podcasts. 
 

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Vidyard - Use Video In Your Emails
Vidyard is the easiest way to record and send videos that build personal connections.

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/