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If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email!

IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.
Finally here is the video (note -  also use the branding in the file name)

https://vimeo.com/eastwestpr/unnoticedbook

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

If you are asking people to do something for you and all you can muster is an email, then it's going to be pretty lame in my view. Especially when you are asking a group of PR experts and entrepreneurs to pre-order a book, even though they are in it. This podcast explains how I spent the day making a 3 minutes video - so that it doesn't have to take that long for you. I explain how I used Descript for recording the Amazon store pages with my book on it, and edited that video (unbelievably easy as it converts the audio to text which one edits). I used QRcode-Monkey to make a link to the Amazon page and added that to the end of the video so that people can scan and go. The hosting of the video is on Vimeo with a call to action end frame (there is a little bit of detail to follow there), and then I explain how ZOHO campaigns enable me to send the emails to my 50 contacts based on when they are most likely to open the email! 

IF we are going to ask people to help, buy, support us...then how we do it makes a big difference to whether they are going to do so. This podcast explains how to use the picture superiority effect to your advantage using tools which are available on subscription at all in less than US$50 per month.
Finally here is the video (note -  also use the branding in the file name)

https://vimeo.com/eastwestpr/unnoticedbook

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.

We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be a tonic for his team during COVID.

You can read his book here:
https://breakingbadnewsbook.com/

Full show here

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network and White Lion Interactive. His team of 36 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors. He concentrates on reputation protection and restoration.

We talk about creating a point of view, adjacent marketing, and how a chief people officer is proving to be an tonic for his team during COVID.

You can read his book here:
https://breakingbadnewsbook.com/

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

I break once  I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer.

Pre-order the book here (please)
My Amazon Author Bio is here

Full episode is here

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

I break once  I sell 507 e-books. It has cost me less than GBP2k to publish the 244-page book, 'The UnNoticed Entrepreneur, ' and this is how I’ve done it. I mention the following platforms which I used in collaboration with my Philippines-based virtual author, virtual assistant, and Ukraine-based layout designer.

Pre-order the book here (please)
My Amazon Author Bio is here

Tools I am using:

http://www.descript.com

https://www.dabblewriter.com/

https://nielsenbook.co.uk/

https://www.ingramspark.com/

https://kdp.amazon.com/en_US/

http://www.upwork.com

Descript is what I use to edit the show.
All-in-one audio & video editing, as easy as a doc.

Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Recorded in Puerta Ventura, Spain, reflections on travel during the pandemic and the need to find ways to replace the smile with multi channel communication to reassure customers. With nearly 20% of Americans suffering severe anxiety syndrome (I imagine most countries suffer similar amounts) according to the NIMH every business needs to focus on how to restore confidence at a time when the simple smile can’t be seen due to mask wearing.

Just a few examples of emotions that can be expressed via facial expressions which we can’t see include:

• Happiness
• Sadness
• Anger
• Surprise
• Disgust
• Fear
• Confusion
• Excitement
• Desire
• Contempt

References
Imotion
Very wellmind 

Kendra Cherry
Steven Gans, MD 

Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

When you understand how people think, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash, an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and AI can help anyone to write the words people will use to associate your brand with what they already like.

Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

When you understand how people tick, you can write the words that make them click. That's why Dr Jonathan Mall created neuroflash, an AI copywriting software that predicts how people think and feel about words. Helping copywriters to separate fresh copy from trash copy to make more cash copy. Subconscious associations are important for branding and marketing, and AI can help anyone to write the words people will use to associate your brand with what they already like.

Brilliant copy writing tool
AI copywriting tool to generate unique copy, predict performance and increase conversions.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

In a nutshell businesses around the world make a huge mistakes in decision-makings and they don't even know about it, but causal AI can solve that. In a wide ranging conversation Frank Buckler, CEO of CX-AI tells us about the role of artificial intelligence his company provides to Microsoft, Deutsche Telecom amongst others, but importantly how he got his first customers by giving software to Professors.  So great learnings for every entrepreneur both about casual analytics and sales from this Cologne, Germany, based founder who first fell in love with AI at University when discovering it could predict the stock market!

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/