Episode Summary: We live in a world of noise. Marketers tell you to build a 5-step funnel, hustle harder, and cancel your Netflix. But what if the secret to success isn't doing more, but finding the specific path that works for you?
In this episode, Jim sits down with Jamie Samples, owner of Yellow Barn Media. Jamie has spent 15 years running a successful marketing agency in a super-specific niche (the horse industry) while managing a hobby farm, a family, and high-functioning ADHD.
They have a raw, "clear as mud" conversation about the messy middle of entrepreneurship. Jamie opens up about the moment she realized her identity was too wrapped up in her business, the "red flag" of losing her peace, and the practical hacks she uses to manage a busy brain.
Key Takeaways:
The Power of the Niche: You don't need to serve everyone. Jamie built a thriving agency by focusing on what she knew and loved: Horses.
ADHD & Productivity: Standard advice like "wake up at 5 AM" doesn't work for everyone. Jamie shares her "finger trick" for remembering tasks and why she watches YouTube Shorts in the carpool line.
Identity vs. Work: Two years ago, Jamie faced a hard truth: "If I died tomorrow, my business wouldn't care. My husband and son would." She shares how she disentangled her worth from her work.
The "Peace" Barometer: How do you know when you are drifting back into toxic hustle? For Jamie, the red flag is "Losing Peace."
Filtering the Noise: You don't need to listen to every guru. Find the people who align with your values and ignore the rest.
"I had to teach myself to slow down. I realized I could not do it all." "If I would've died the next day, my business, my clients aren't gonna care. My husband and my son are gonna care." "Losing peace... that's my red flag." "Discipline is rarely a personality trait. It is usually a calendar decision." (Jim)"Find the path that works for you... and work that plan over and over." Join the Newsletter: www.leadwithjim.com/nlFull Episode Show Notes & Transcript: www.leadwithjim.com/podcastConnect with Jamie: YellowBarnMedia.com
Jamie’s Resources: Check out the courses and resources mentioned in the episode.
Mentioned Episode: Balance is a Myth (The Unshakable Life)
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