When was the last time you audited your whole business?

Do you know exactly how much time you’re spending on each aspect of your business?

How much money you’re spending across all your expenses?

Is your brand consistent across all platforms and collateral?

In this episode, the 100th episode of the Unstoppable eCommerce Podcast I walk you through everything you need to check in your business to audit your time, expenses and brand.

Let me know what you’re going to audit first. 

Episode Highlights:

1. Where you're spending all of your time? (2:10)
2. Which System To Streamline and Save Time (4:51)
3. Batching Your Content (5:37)
4. Outsourcing Task Through A Virtual Assistant (6:40)
5. SOP (Standard Operating Procedure) (7:07)
6. Managing Your Business Expenses (8:01) 
7. Check all the subscriptions that you've got. Do you need them? (10:14)
8. Consistent Branding : Do You Have A Consistent Presence? (11:21) 
9. Updating Your Website (13:47) 
10. Level Up Your Brand : Getting A Proper Branding Guidlines (15:04)
11. Finding An Ecomm Business Buddy To Audit Each Others Business (16:51)

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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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Prepare for the new financial year with my Pathway To Profit. 

These 8 key pillars are the key to your eCommerce growth for the 23/24 financial year.

In today’s episode I’ll walk you through each pillar and what you need to get in place to ensure your best year yet.

Episode Highlights:

1. Profit Planning (3:13)
2. The audience (7:47)
3. Messaging (8:54)
4. Traffic Ready Website (12:57)
5. Content Creation (14:37)
6. Email (15:50)
7. Facebook advertisement (19:04)
8. Optimize & Scale (20:45)

Click here for all links mentioned in this episode.

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Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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Join me on the Unstoppable eCommerce podcast as I dive into an honest conversation with Amy Clarke, the inspiring founder of Confetti Rebels. 

In this episode, Amy fearlessly shares her business journey, unravelling the highs and lows she encountered along the way.

Get ready for some real talk about the realities of being in business, as Amy sheds light on the challenges and obstacles eCommerce entrepreneurs face. From the rollercoaster ride to the hard-hitting truths, discover the valuable lessons Amy has learned and gain insights that will inspire and empower you on your own eCommerce journey.

Episode Highlights:

1. What is "Confetti Rebels" (2:36)?
2. How did Amy  get into the clothing business? (3:37)
3. The benefit of having a big community in social media (6:31)
4. A beginner's guide to growing your business (9:26)
5. Creating consistent content (17:18)
6. Learning things yourself, investing in oneself (35:18)

Click here for all links mentioned in this episode.

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Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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The oppressive status quo is something Louise refuses to swallow. This mumma-bear won’t stop until she’s changed the world for her babies. With her unique self-expression, heart-centred rebelliousness, and clarity of her vision of the inclusive world we could be enjoying. It’s no wonder Louise is an inclusion & diversity coach, mentor and membership space-holder for heart-centered & socially-conscious entrepreneurs.  Louise is a Warrwa-Noongar Aboriginal woman who focuses on cultural inclusion, diversity, and equity work for entrepreneurs. 

Louise works with business owners to help you align with your values of inclusion, accessibility, equity, and diversity.

She helps you to create an open, welcoming, inclusive and safe for marginalised people.

In today’s episode we discuss how you can acknowledge your privilege, address your biases, and be a socially responsible brand. 

We discuss the difference between equity and equality and how you can be a more equitable business. 

To find out more about Louise’s upcoming membership and join the waitlist here

Episode Highlights:

1. The definition of Equitable Business [02:47]
2. Two parts of racism [04:32]
3. Ways to make eCommerce inclusive [07:20]
4. Actionable steps for inclusivity [08:56]
5. Cultural Appropriation  [22:30]
6. Collaborating with Artists [26:59]
7. The Beauty of being a role model [30:10]

Click here for all links mentioned in this episode.

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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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Tania Jolley first suffered from mascara frustration in 2015 when her favourite mascara stopped being made. After lots of trial and error of other brands and not being able to find one that worked well she decided to create one.

Tania didn’t just go out and create yet another mascara though, she disrupted the fashion industry with Australia’s first customisable, refillable mascara. This put customers in control of what kind of brush they wanted, the mascara and even the colour of the beautiful metal case. 

In this episode Tania shares the behind the scenes of bringing a new product to market, how to develop your first prototype and even how much it costs.

Tania is passionate about sharing her entrepreneurial journey openly and honestly with others so they can see exactly what it takes to have a successful business.

Episode Highlights:

1. What does Tanya sell [02:08]
2. History of Tanya’s business [04:19]
3. The nitty gritty to introduce the products [07:08]
4. Disrupting the industry [10:50]
5. 4 years experience in the Industry  [20:16]
6. Knowledge is Power [22:22]
7. Doubts and regrets [23:40]

Click here for all links mentioned in this episode.

Enrol in eComm Ignitor

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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Yotpo research shows that 84% of consumers are more likely to buy from a brand whose values align with their own — for Gen Z, that number is over 90%. (AMIE) 

So do you know what your brand values are?

If you do, are you telling your community enough?

Today’s episode is a quick reminder of how to make your brand connect with your audience and choose to purchase from you over the many other options available. 

Be sure to join me live next week for the Pathway To Profit Facebook Ad Challenge.

Episode Highlights:

1. Facebook Challenge [00:40]
2. Market values research [01:54]
3. eCommerce for financial freedom [03:32]
4. Showcase sustainable practices   [05:52]
5. Ditching Plastics [07:31]
6. How to start your business [22:19]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

Thinking about running Facebook ads for your eCommerce business but not sure if you’re ready? 

Maybe you’ve already started but you’re not getting the results you’d like.

In today’s episode I’m breaking down what you need to have in place before you are ready for Facebook ads.

These simple things will help you avoid wasting money on ads that are not destined to succeed.

Episode Highlights:

1. Facebook ads for eCommerce business [01:25]
2. More traffic doesn’t mean more sells [02:24]
3. Facebook ads for data [04:37]
4. Facebook ad challenge [09:26]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

Laura suffered from arthritis from a young age. After a flare up when her children were born she struggled to pick them up or use traditional baby carriers. That’s where her idea for the Hackerlily hip surfer was born.

From there it was an 18 month journey to bring her idea to market. 

Laura shares how she developed the concept and the journey she went on to bring it to market. We talk about the importance of growing a community and email list and how to do it before your product is even ready.

The Hipsurfer even won an award before it was available for sale! 

If you have a product idea this is an episode not to be missed.

Episode Highlights:

1. What is Hackerlilly [01:35]
2. The Significance of  Community in eCommerce [06:54]
3. Putting your face behind the brand [11:11]
4. Using vulnerability as strength[15:28]
5. Building subscribers [17:45]
6. How to start your business [22:19]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

Who doesn’t love free website traffic? Especially when it’s coming from people who are looking for what you have to sell.

Showing up in Google Search results can bring thousands of free website visitors to your eCommerce store every month.

In today’s episode of the Unstoppable eCommerce Podcast I chat with SEO specialists, Karlie Plowman from Technobird.

We’re chatting all things eCommerce SEO and she’s sharing tips on what you should be doing for your eCommerce website even if you only have time for the basics.

Episode Highlights:

1. What is SEO [01:12]
2. The Importance of SEO in eCommerce [03:26]
3. Website Optimization [04:36]
4. The relevance of product brand name [07:24]
5. Common mistakes eCommerce brands makes  [10:35]
6. SEO for Shopify [14:08] 
7. Recommended apps for shopify users [15:37]
8. What is Meta description [19:11]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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Alisha Marfatia is the founder of The Social Impact and creator of the Insta Product Academy. 

Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro’ she is known as *the* Reels Queen. Specialising with eCommerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS. 

Today we chat all about Instagram SEO and how you can use your name, content and bio to be found on Instagram.

We discuss what’s working right now on Instagram and how things have changed over the last 6 months.

I also get Alisha’s opinion on the new paid verification from Instagram and Facebook.

If you’re using Instagram for your eCommerce business this episode is a must listen.

Episode Highlights:

1. What’s Instagram SEO [01:38]
2. How to make your brand searchable [07:32]
3. Keeping audience on the platform [16:52]
4. Things to do to add Instagram SEO [18:12]
5. Phone VS Computer  [27:41]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.