Your message matters. Like really, really, matters. It can be the difference between feeling like it’s a real slog to attract any clients at all vs. attracting the kind of clients you’re head over heels excited to work with.

In this week’s episode, I share 3 brand messaging blocks that will hold you back when it comes to calling in your dream clients and I give some quick tips on how to bust through each block.

If you enjoy this episode I'd love you to hit follow or subscribe in your favourite podcast player so you never miss an episode!

CONNECT WITH ME

On Instagram @hayleymaxwellwrites

At www.hayleymaxwell.com 

PEOPLE & RESOURCES MENTIONED

Episode 13: Look within to stand out from the crowd.

In today’s episode I share some questions that are a great starting place if you’re finding it hard to figure out what makes you different to others in your industry.

• Why we need to intentionally cultivate our “stand out'' factor and what it means if we don’t.

CONNECT WITH ME

On Instagram @hayleymaxwellwrites

At www.hayleymaxwell.com 

PEOPLE AND RESOURCES MENTIONED

Peep Laja, CXL: https://cxl.com

If you've ever wondered how the heck to stand out from the crowd and get noticed in a noisy digital world, then this episode is for you!

• Why it's more important than ever to find a unique way to stand out and be memorable.

It's a goodie!

Rachel's business: Identify Marketing

Rachel's podcast:Map It Marketing Podcast

Map It Marketing Podcast Episode: How I lost and found my voice in 2021

Rachel's free Facebook group: Map It Marketing Facebook Group

Notion 

There's a quote about trust from Zig Ziglar who said "if people like you, they will listen to you. If they trust you, they will do business with you."

And as business owners, we're often told we should be building our 'know', 'like', and 'trust' factors. So how do we go about this? What are some practical ways to boost trust? That's what today's episode focuses on - 6 effective ways you can build trust through your copy.

If you're getting ready to write or refresh your website copy in time for the new year, this episode is for you! 

• Write irresistible website and marketing copy.

If you want more tips to help you write roarsome website copy that packs a personality punch, simply jump over here: https://hayleymaxwell.com/copywriting-with-personality 

Today I’m getting down with the Halloween vibes and sharing 5 Spooktacular ways your website copy might be scaring visitors away.

• How and why to avoid analysis paralysis. 

And if you want a freebie to help you write roarsome website copy that packs a personality punch, simply jump over here: https://hayleymaxwell.com/copywriting-with-personality 

Today I'm sharing 3 common sales page copywriting techniques that I truly believe need to die in a ditch!

In today's episode I dive into copywriting… specifically why copywriting is the #1 'must-have' marketing skill that’s of huge benefit for you to develop as a business owner. Because the reality is, there’s no getting away from the need to write copy for your business.

But when writing's not your strong suit or you feel like you don't have a creative bone in your body, is it even possible to be a good copywriter for your biz? The simple answer? Absolutely! And in this episode I'll share some simple techniques that'll make a massive difference to the way you write.

Thanks for listening!