Send us a text

We tackle the crucial topic of first-party data in making sound business decisions. Learn why relying on anecdotal evidence can lead you astray and how objective data collection can pave the way for better outcomes. We highlight the importance of framing questions correctly to sift out genuine customer interest from mere surface-level approval. By moving beyond anecdotal insights, you can ensure your business strategies are grounded in solid data, driving impressive growth and success.

We wrap up by diving deep into understanding customer motivations and journeys. Discover the power of qualitative attribution surveys and how they can transform your marketing strategies. Through compelling real-world examples, including a case where a company learned to reallocate their ad spend for better results, we illustrate the impact of understanding your customers' entire journey. With actionable insights on leveraging qualitative and quantitative data, engaging customers, and maintaining open lines of communication, this episode is a treasure trove for anyone looking to build stronger brand relationships and adapt to ever-changing customer needs.

Send us a text

Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas, sometimes at the cost of developing their unique identities. From TikTok-induced pseudo-Tourette syndrome in Germany to how media has shaped our own language and aspirations, this conversation will leave you reflecting on the pervasive power of cultural trends and popular figures.

Finally, we explore the art of storytelling in marketing, drawing insights from the lives of legendary actors Marlon Brando and Daniel Day-Lewis. We'll discuss the importance of taking breaks, the toll intense roles can take on actors like Heath Ledger, and the need for authentic marketing hooks. Using the metaphor of fly fishing, we illustrate how marketers must adapt their strategies to current trends and audience behaviors. Join us for an insightful episode packed with marketing wisdom, compelling storytelling, and a lighthearted fishing analogy to tie it all together.

Send us a text

Unlock the secrets to optimizing health with nature’s powerhouse: mushrooms. Join us as we sit down with Jake Mellman, the innovative co-founder of Troop, to uncover how a personal health setback during the COVID-19 pandemic led him to the world of functional mushrooms. From this life-changing discovery, Jake and his cousin developed Troop, the first company to offer premium mushroom gummies, revolutionizing how we consume these potent fungi.

Step into the incredible world of mushrooms and learn why they’re closer to humans than plants, along with their unique growth processes. Jake demystifies the complexities of the mushroom market, revealing how Troop sets itself apart by using 100% fruiting body mushrooms. We also tackle the common issues of misleading products and the importance of authenticity and transparency in delivering high-quality supplements.

Explore the strategic marketing efforts behind Troop’s success, from challenging public misconceptions to leveraging the power of influential ambassadors. Jake shares how adaptogenics like lion’s mane have personally transformed his mindset and cognitive performance, offering insights into the broader benefits of these natural wonders. Packed with educational content and inspirational entrepreneurial tales, this episode promises to be a treasure trove for anyone interested in health, wellness, and groundbreaking business journeys.

Send us a text

Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating journey from tech enthusiast to marketing maven. From our memorable first meeting at the Magic Show in Las Vegas to his latest consulting ventures, Alex brings a wealth of experience and insights on the power of genuine networking and personal connections in fostering professional growth.

Get ready to uncover the transformative power of innovative marketing strategies. Alex takes us through his career milestones, including his pivotal role at Orange Soda and the successful differentiation of Purple in a saturated market. You'll learn how humor and unique product features can set a brand apart, and the critical importance of balancing digital performance with brand awareness. As we navigate through the intricacies of maintaining brand authenticity, Alex provides valuable lessons on how brands can remain true to their core while capturing new market opportunities.

We also tackle the complex world of branding amidst controversies and market pressures. Alex and I reflect on high-profile cases like Bud Light's recent controversies and how bold marketing efforts can turn challenges into growth opportunities. From trust and team dynamics to the strategic advantage of increased marketing during uncertain times, this episode is packed with actionable insights for businesses looking to stand out. Tune in for a thought-provoking discussion on taking risks, embracing innovation, and the enduring impact of authentic storytelling in today's competitive landscape.

Send us a text

As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun luxuries? Lindsay and I unpack the truth behind these products and advocate for transparency in marketing, all while navigating the complexities of advertising breastfeeding accessories amidst social media restrictions. This episode promises to leave you questioning the next baby shower gift list you encounter and, perhaps, even your own consumer habits.

Wrapping things up, we dive into the cultural conversations that swirl around us every day—from the influence of celebrity diets to the representation of breastfeeding in pop culture. This discussion isn't just for parents; it's for anyone who's ever wondered about the societal tapestries we're all part of. So, whether you're feeding a newborn or simply fed up with unrealistic standards, join us for a discussion that's as nourishing for the mind as it is for the soul.

Send us a text

Strap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thriving amidst the market's wild waves. Our journey doesn't stop there, as we share heartwarming tales of businesses turning wedding bouquets into everlasting memories and even turning breast milk into bespoke jewelry. It's a testament to the magnetic pull of these specialized products and the communities they create.

For the final stitch in our eclectic tapestry, we're making a throwback to the MTV glory days and pondering if today's minimalist logo trend has us missing the mark. Amidst the laughter, we're threading the needle between nostalgia and novelty, celebrating the unsung heroes of the branding world. So whether you're a 'boy mom' seeking boy-proof fashion or a business owner navigating the challenges of a niche market, this episode is for you. Join us as we tailor a conversation fit for those who appreciate the beauty of the unique and the enduring.

Send us a text

Life is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need. 

For every one order MTN OPS sells they feed one child in need. By the time you listen to this episode they will have provided over 6 million meals to kids in need! 

Listen as Trevor talks about the power of building a brand with purpose. People want to be apart of something bigger buying something. MTN OPS does that. This community driven brand is absolutely crushing it. 

We hope this episode inspires you the way it inspired us. 

Send us a text

Strap in as we wade through the social media maelstrom, with TikTok's tidal wave of influence taking center stage. Our discussion isn't just a fly-by on latest trends; we're dissecting the crucial shifts from organic user engagement to the nuanced art of monetization strategies, all playing out in this dynamic new arena. And with a dash of international politics seasoning our talk, we're serving up hot takes on data privacy, platform trust, and whether TikTok's the ace in the hole for cultural clout or a "spy machine" sparking global debates.

It's not all about the laughs, though—get your heartstrings ready for a masterclass in emotional marketing and storytelling that truly sticks. We're pulling back the curtain on how brands are crafting tales that tug at those feelings, making their messages linger long after the screen dims. From the genius of the "good different" chart to the timeless appeal of Sinatra and Rowling, we're celebrating the mavericks and urging brands to embrace their odd socks in a world of matching pairs. So, whether you're a marketing whiz or simply love a good yarn, this episode is your front row ticket to the power of creativity.

Send us a text

Imagine turning a simple patch into a multi-million-dollar venture overnight—our guest, Kim Olson the Co-founder of Jovi did precisely that. She spills the beans on how they leveraged the might of influencer marketing and built a brand that not only sells but truly connects with women's needs. It's a tale of authentic growth, from a lightbulb moment in a business coaching session to a product launch that shattered expectations. Their journey isn't just inspiring; it's a masterclass in marrying ethical business choices with explosive market success, and we unpack every juicy detail.

But what's a great product without a strategy to keep customers coming back for more? In the final stretch of our chat, we lay bare the secrets of smart marketing and customer-centric approaches. We weigh the pros and cons of rewards programs and share personal stories about navigating the intricate dance of affiliate marketing without stepping on the toes of profitability. From credit card rewards to the power of word-of-mouth, we cover the gamut of techniques that brands like Apple and Delta employ to keep their customers loyal and engaged. So buckle up and tune in—it's a wild ride full of practical insights, belly laughs, and a side of unconventional health advice you won't want to miss!

Send us a text

Just when you think you've got a handle on things, Utah's weather throws you a curveball – sounds familiar? That's because it's a lot like digital marketing, always keeping us on our toes! We open with a lighthearted look at the state's meteorological mood swings and segue into the warmth of family ties, sharing a chuckle about the various endearing names we have for our grandparents. Plus, you'll hear a sweet note from Grandma Peggy, who, spoiler alert, is possibly our biggest fan.

Running a business can feel like a high-stakes game, where high expectations often crash into the harsh walls of reality. In our lively discussion, we unpack what it means to have grit in the face of these challenges, especially in the fast-paced world of digital marketing. We talk about why the 'spray and pray' approach might leave you out in the cold and stress the importance of fine-tuning your strategy for the long haul. And with insights from our journey at a performance marketing agency and a digital marketing software company, we're spilling the beans on avoiding common pitfalls and setting yourself up for success.

To cap it off, we put the spotlight on the art of predictable customer acquisition and the significance of building a brand that sticks. As Meta's performance hiccup sent ripples through the direct-to-consumer landscape, we explore the alternatives like server-side tracking and the wisdom of a well-rounded strategy. Preston Rutherford from Chubbies joins us to dish out his take on the power of a compelling brand narrative and how it can create enduring connections with your audience. So tune in, and let's get your brand story on the path to becoming one for the ages!