Evaluating your performance should have ASSETS as a starting point if you want to build long-term profitability and stability.

At all times, you must focus not only on day-to-day tasks in your business but on developing assets that move the needle in your business and provide a stronger and stronger foundation for growth. 

The 5C framework can help you evaluate the most important assets in your business and make sure you are on track to your goals.

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