Okay, this is such a good one — because we see this all the time.

So many people think they know what they’re buying.

They look at a tiny sample.

They look at the price.

And they’re like, “It’s all the same, right?”

No. It’s not.

In this episode, we’re talking about why actually seeing something in person changes everything. A little sample square does not tell the whole story. And those “small” details people skip? They’re usually the exact things that make the space feel custom.

We hear it all the time —

“All closet companies are the same.”

“Hardware doesn’t really matter.”

“Garage storage is just extra.”

And every single time… that thinking ends up costing people.

We’re breaking down why upgrades aren’t just upgrades. Why materials matter more than you think. And what “custom” really means when you’re investing in your home.

In this episode, we’re sharing:

- Why one tiny design choice can completely change the feel of your entire space

- The mistake people make when comparing us to big box stores

- The subtle difference that separates custom from just “good enough”

If you’ve ever stood there wondering, “Is that upgrade really worth it?” — you need to listen to this one.

Chapters:

00:00 – Where Are Your Sales?

01:59 – The Mobile Showroom Is Live

04:06 – When Upgrades Fly Off the Shelves

06:28 – The Power of Hardware

08:50 – Using AI to Visualize Design

11:02 – Why Slat Walls Matter

13:15 – The Warranty Difference

15:34 – Closets & Cocktails

16:03 – Malibu Barbie Review

18:28 – Trying Something New

20:39 – Filming Confessions

23:06 – Planning the Grand Opening