The Upside-Up Marketing Podcast

By Katie Spreadbury // OrangeSheep Research

Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit unco... more

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FAQs about The Upside-Up Marketing Podcast:

How many episodes does The Upside-Up Marketing Podcast have?

The podcast currently has 28 episodes available.

The Upside-Up Marketing Podcast episodes:

July 09, 2025 The 3 Conversations You’re Not Having (That Would Fix Your Message Tomorrow)
Send us a text
It sounds like clickbait – but it isn’t.
There are three people already in your world who know more about why your offer isn’t converting than any strategist or sales coach ever could.
They’re not your coach. They’re not your audience. But they are the key to finally understanding why your message isn’t landing the way it should – and what to say instead.
In this episode of The Upside-Up Marketing Podcast, I’m sharing the specific conversations most founders overlook – and why listening differently might be the most strategic move you make this year.
Not more noise. Not another template. Just real insight from the people who’ve been quietly holding the answers all along.

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MENTIONED IN THIS VIDEO:
👉 Grab your free copy of “Three Techniques To Validate Your Offer (Before You Launch It) – AKA “Will anyone buy this?!” – here: https://www.orangesheepresearch.co.uk/validate
🟠 In the episode I also mention my Offer Optimiser Audit. For details on this and other ways to work with me check out my LinkedIn profile: https://www.linkedin.com/in/katie-spreadbury
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🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/EXsTdhXW8S4

=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Your offer’s great. Your clients love you once they’re in. But getting them there? Still feels like hard work. Let’s change that.
The Perfect Fit is where we craft messaging so sharp, your content does the filtering, and dreamy clients come pre-sold. Slide into my DMs on LinkedIn if you're ready: www.linkedin.com/in/katie-spreadbury

=======================

Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

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TIMESTAMPS ⏱️
00:00 Introduction: Why Your Offer Isn't Selling
00:32 Welcome to Upside Up Marketing Podcast
01:15 Identifying the Core Issue
03:03 The First Person you need to speak to is…
04:26 The Second Person you need to speak to is…
09:27 The Third Person you need to speak to is…
13:16 But what do you ask them?
15:34 Summary and resour
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
...more
17min
June 25, 2025 How to Build a Business That Works for You – Not Just Your Clients
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Does your business look great from the outside… but feel like a constant juggle behind the scenes? Like it’s helping your clients, but it’s not really working for you?
If you’re caught in the trap of doing all the “right” things but still feel stuck, this episode of The Upside-Up Marketing Podcast is for you. I’m joined by Jenni Donato to explore how to design a business around your life – without compromising on client results.

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MENTIONED IN THIS VIDEO:
👉 You can find Jenni at @jennidonato on Instagram (https://www.instagram.com/jennidonato)
👉Or under “Jenni Donato” on LinkedIn: https://www.linkedin.com/in/jenni-donato-coaching
👉 More information about The Altitude Experience here: https://www.altitude.business

=======================

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/eCshmfMxGQo

=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Your offer’s great. Your clients love you once they’re in. But getting them there? Still feels like hard work. Let’s change that.
The Perfect Fit is where we craft messaging so sharp, your content does the filtering, and dreamy clients come pre-sold. You’ll find the details in this Google Doc here (valid June 2025 – if the link has expired message me on LinkedIn for the latest!).

=======================

Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

=======================

TIMESTAMPS ⏱️
00:00 Introduction to the show and to Jenni Donato
01:03 How Jenni turned audience insights into an innovative offer
04:15 The Altitude Experience: A unique approach
07:32 Tailoring the business strategy to the individual
14:20 Balancing business and personal life
23:28 The value of client feedback and adaptation
29:08 What to ask yourself before you add something new to your offering
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
...more
36min
June 11, 2025 Stop explaining your offer – and start selling it. Here's how. (Ep#25)
Send us a text
You’ve built the thing. It’s brilliant. But the words wrapped around it? They’re not doing it justice.
In this episode of The Upside Up Marketing Podcast, I’m unpacking the most common messaging trap even seasoned founders fall into — and why your sales page might be leaking conversions, even if it looks flawless.
You’ll learn why leading with logic rarely lands, and how one simple shift in your copy can change everything from “let me think about it” to “when can we start?”

=======================

MENTIONED IN THIS VIDEO:
👉 Jay Acunzo “What if you could whisper?” - https://www.linkedin.com/in/jayacunzo/
🟠 Ready for offers that sell before you speak? If you're done explaining, convincing, and carrying the whole sale on your shoulders – it’s time to build a message that does the work for you.
Inside The Perfect Fit, we go deep to craft a magnetic message and offer so aligned, your content becomes a filter – drawing in pre-sold clients who already feel like a yes.
✨ If that sounds like the shift you’re craving, connect with me on LinkedIn: www.linkedin.com/in/katie-spreadbury and send me a message. I’ll send the details your way.

=======================

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/TVQaAuhPD4s

=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Your offer’s great. Your clients love you once they’re in. But getting them there? Still feels like hard work. Let’s change that.
The Perfect Fit is where we craft messaging so sharp, your content does the filtering, and dreamy clients come pre-sold. Slide into my DMs on LinkedIn if you're ready: www.linkedin.com/in/katie-spreadbury

=======================

Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

=======================

TIMESTAMPS ⏱️
00:00 Welcome to The Upside Up Marketing Podcast
02:07 Teaching My Son to Make Tea
04:33 The More Expert You Are, The More Likely You Are To Do This
05:47 Case Studies: Dove and Airbnb
08:43 The Explain to Convince Trap
12:02 The Echo Effect: Mirroring Your Client's Voice
14:39 Actionable Advice: Test Your Sales Page
15:26 Conclusion: Keep Your Messaging Upside Up

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
...more
16min
May 28, 2025 Think You’re ‘Too Introverted’ to Network? Think Again! (Ep #24)
Send us a text
Networking has a bit of a reputation problem.
Too salesy, too shouty, too not you.
If you’ve ever skipped an event because you couldn’t face the awkward intros and forced smiles – this episode is for you.
In this episode of The Upside-Up Marketing Podcast, I’m joined by Janine Friston from The Female Business Network to explore how networking can be quiet, powerful, and totally on your terms – even if you’d rather hide in the toilets than “work the room”.
We’re unpacking the real value of networking, how it can deepen your marketing, and what to do if you’re heading to a big event soon and feeling a bit… panicky about it.

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MENTIONED IN THIS VIDEO:
👉 You can find Janine as @femalebusinessnetwork on Instagram (https://www.instagram.com/femalebusinessnetwork) or Facebook (https://www.facebook.com/femalebusinessnetwork)
👉Or under “Janine Friston” on LinkedIn: https://www.linkedin.com/in/janine-friston-connector-and-small-business-mentor/

=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!

=======================

Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

=======================

TIMESTAMPS ⏱️
00:00 Introduction to Networking for Introverts and to Janine Friston: Networking Expert
01:03 Overcoming Networking Stereotypes
01:51 Building Genuine Connections
03:21 Networking Tips for Introverts
07:05 Applying Networking Insights to Marketing
15:35 Preparing for Big Networking Events
19:22 Conclusion and Final Thoughts

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
...more
22min
May 14, 2025 Help! I've Attracted An Audience of Freebie Hunters! (Ep#23)
Send us a text
You’ve put out the masterclasses. You’ve created the freebies. Your email list is growing. But when it comes time to sell? Crickets.
If you’ve ever worried you’ve attracted an audience full of freebie hunters who’ll never buy – this episode is for you.
In this episode of The Upside-Up Marketing Podcast, I’m digging into what’s really going on when your audience engages with everything but your offers, why this doesn’t mean your audience is broken, and how to shift the dynamic so more of your fans become buyers. Plus, I’ll share one powerful question you can ask today to uncover who’s ready to buy… and what’s been holding them back.

=======================

MENTIONED IN THIS VIDEO:
👉 Download my free resource “Three Techniques to Validate your Offer Before You Launch” here: www.orangesheepresearch.co.uk/validate (if the link doesn’t work send me a message, I’m having migration-related tech issues right now!)
🟦 Connect with me on LinkedIn: https://www.linkedin.com/in/katie-spreadbury

=======================

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/OqrQYE6wDrc

=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!

=======================

Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

=======================

TIMESTAMPS ⏱️
00:00 Introduction: The Freebie Hunter Dilemma
01:23 Understanding Freebie Hunters
03:43 Strategies to Convert Freebie Hunters
06:33 Buyer Psychology and Offer Alignment
12:08 Dealing with Non-Buyers
14:11 Final Tips and Resources
16:34 Conclusion and Next Episode Teaser
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
...more
19min
April 30, 2025 Nail Your Messaging, Cut Your Hours: How Smarter Marketing Saves You Time - with Jerry Potter (Ep#22)
Send us a text
Most online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time.
When your marketing doesn’t connect with where your audience actually is, you have to hustle twice as hard for half the results. But when you nail it, everything shifts – more leads, more sales, and more freedom to actually live your life.
In this episode of The Upside-Up Marketing Podcast, I'm joined by Jerry Potter to explore how getting your messaging spot-on is the one of the key elements to growing your business without growing your working hours.

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MENTIONED IN THIS VIDEO:
I highly recommend checking out Jerry’s resources here:
👉 Watch his YouTube here: www.youtube.com/@mrjerrypotter
👉 You can sign up for Jerry’s newsletter by going to https://donebylunch.co

=======================

🧡 Enjoyed this episode? Share it to your social media and tag me @orangesheepkatie! https://youtu.be/8ogYxQVyz_g

=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****

=======================

Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

=======================

TIMESTAMPS ⏱️
00:00 Introduction
00:41 Meet Jerry Potter: High Leverage Marketing Expert
02:46 The DATE Framework: Stages of Client Relationships
05:55 Applying the DATE Framework to Social Media and Podcasts
13:27 The Done by Lunch Philosophy
19:01 Final Thoughts
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
...more
22min
April 16, 2025 Friend-Zoned by your followers? Busting the ‘Know-Like-Trust’ Myth (Ep#21)
Send us a text
You’ve shown up. You’ve shared. You’ve built a lovely, loyal following who like you, comment on your posts… and never buy. Sound familiar?
The “know-like-trust” factor has been drilled into us as the holy grail of online business – but it’s not working like it used to. And for many solo business owners, it’s actually holding them back.
In this episode of The Upside-Up Marketing Podcast, I’m unpacking why familiarity doesn’t always lead to sales – and what you need to focus on instead.

=======================

MENTIONED IN THIS VIDEO:
👉 Download my free resource “The Ideal Client Anti-Avatar” here: www.orangesheepresearch.co.uk/anti (if the link doesn’t work send me a message, I’m having migration-related tech issues right now!)

=======================

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/n75vSUWI5f8

=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****

=======================

Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

=======================

TIMESTAMPS ⏱️
00:00 Introduction: The Know, Like, Trust Myth
02:49 The Problem with Know, Like, Trust
06:36 The Two Levels of Know, Like, Trust
08:40 The Role of Social Media in Business
13:05 Building Effective Content Strategies
17:39 Conclusion and Next Steps
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
...more
19min
April 02, 2025 Messaging Tweaks That Attract Premium Clients- with Colette McBeth (Ep#20)
Send us a text
Attracting premium clients isn’t about working harder – it’s about refining the way you speak to your audience to make sure you are attracting only the right people. If you’re stuck attracting price-sensitive buyers or clients who are frankly hard work, you need Colette McBeth in your life.
In this episode of The Upside-Up Marketing Podcast, Colette shows us how to make the messaging shifts that draw in high-calibre clients. Colette shares her upgraded approach to the concept of the “ideal client” that bring her people that are ready and willing to get stuck in and get results, her pain-to-pleasure messaging method that really speaks to these expansive clients, and a powerful reframe for how you share the results you can get people with conviction and clarity (without over-promising or being sleazy).

=======================
YOU CAN FIND COLETTE ON INSTAGRAM: @thecolettemcbeth www.instagram.com/thecolettemcbeth
=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****

=======================

Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

=======================

TIMESTAMPS ⏱️
00:00 Introduction: Attracting the Right Clients
02:49 Beyond “ideal clients”; what is your “Expansive Client”
05:48 Stop messaging to the struggle: the Pain to Pleasure Method
08:45 The downside of attracting the wrong clients
18:16 Speaking to the result without over-promising
22:53 Conclusion and Final Thoughts
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
...more
25min
March 19, 2025 These 5 Words Are Costing You Clients! (What To Say Instead) - Ep#19
Send us a text
Some words work for you in marketing. Others work against you - without you even realising it.
If you’re getting polite likes, a few “love this!” comments, but no real leads, your messaging might be blending into the noise. And often, it’s down to the words you’re using.

In this episode of The Upside-Up Marketing Podcast, I’m revealing five words that could be costing you clients, and what to say instead to attract the right buyers and make your message stand out.

=======================

MENTIONED IN THIS VIDEO:
👉 Download my free resource “Three Techniques to Validate Your Offer Before You Launch” (aka “three ways to check if people will actually buy your thing”!) here: www.orangesheepresearch.co.uk/validate

=======================

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/0z68QdgNEk4

=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****

=======================

Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

=======================

TIMESTAMPS ⏱️
00:00 Introduction: Why Your Marketing Isn't Working: The Problem with Vague and Overused Words
02:16 Common Words That Weaken Your Message
04:48 Word 1: Overwhelmed
07:54 Word 2: Empowered
09:23 Word 3: Stuck
13:25 Word 4: Next Level
15:19 Word 5: Aligned
20:40 Bonus Word
22:12 Conclusion and Free Resource
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube
...more
24min
March 05, 2025 Don't Ask Customers What They Want! (Ask Them This Instead) (Ep#18)
Send us a text
Most online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? Except…it doesn’t work.
Your audience will tell you what sounds good in theory, but that doesn’t mean they’ll actually buy it. So how do you uncover what they truly need?
In this episode of “The Upside-Up Marketing Podcast”, I’ll show you why asking “What do you want?” leads you astray, and what to ask instead to create offers that sell.

=======================

MENTIONED IN THIS VIDEO:
👉 You can get your hands on the five questions to ask your new clients, that will help you sign MORE clients by DMing me on Facebook or LinkedIn (I’ll send you the direct download, no opt-in required). If you’re not sure what to say or can’t be bothered to type a whole message, just use the word “QUESTIONS” – I’ll know what you mean!

=======================

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/aUVyo1blxqE

=======================

When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!
***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****

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Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie

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TIMESTAMPS ⏱️
00:00 Introduction: Why Asking Customers What They Want is a Mistake
00:42 Welcome to the Upside Up Marketing Podcast
01:52 The Flaws of Market Research
09:46 Understanding Customer Goals and Obstacles
12:20 Bridging the Gap with Your Expertise
16:46 Who to Ask and What to Ask
17:38 Conclusion and Resources
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
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...more
19min

FAQs about The Upside-Up Marketing Podcast:

How many episodes does The Upside-Up Marketing Podcast have?

The podcast currently has 28 episodes available.