Marketing Mode with Todd & Jenna

The Use of AI in Email Marketing


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Email is one of the oldest digital channels available to marketers today. But new technology is changing the way email is used for marketing. So how are marketing professionals using Artificial Intelligence (AI) in email marketing? 

Just one-quarter of marketers consider their email strategies to be "very successful" which begs the question, could AI be used to reinvigorate stale programs? Who is using AI already and are they seeing results? 

We dive into these questions and more as we review our recent research report: Email Marketing and AI 2023. 

Review the full report here.

 

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Marketing Mode with Todd & JennaBy Ascend2