The VA TourismPodcast

Ahead of this year’s Kriol International Jazz Festival to be held in Praia, Cabo Verde from 4-6 April, I had an exclusive chat with the lead organizer of the event Djo da Silva. He tells me this year’s event will celebrate the fusion of kriol culture and music in style with musicians and groups from all parts of the world.

My conversation today is with the General Manager of Air Botswana, Lulu Rasebotsa. She is optimistic the financial assistance given them by the  Government of Botswana coupled with their plans to relaunch new routes with a new fleet will make the airline competitive and boost the country’s tourism drive.

In today’s episode, the Acting CEO of Namibia Tourism Board Bonnie Mbidzo on the sidelines of last week’s ITB Berlin tells me, the travel trade has expressed their excitement about Namibia’s diversified tourism products. He opens up on his short to medium-term plans and finally looks forward to welcoming delegates for the AviaDev to the land of the brave. 

Today’s conversation explores the enormous opportunities the Central Eastern European outbound market offers to African destinations. Managing Director of Travel Advance, Paddington Tucker currently at Onshow’s CEE roadshow in Budapest takes a deep dive into this growing market.

Paddington Tucker is the owner and founder of the Travel Advance Group, a destination marketing agency with reach across Central Eastern Europe and staff based in Poland, Czechia, Hungary and Romania. Since 2014 Travel Advance has consulted to numerous tourism boards looking to understand this dynamic region and grow tourism arrivals. Paddington started his career promoting African safari products across the world and since 2010 partnered with Onshow Solutions on the Africa Showcase project in German-speaking markets and CEE. 

My Guest today is Safiyaa Akoojee, Founder and CEO of Fortunatus Advisory. Safiyya is a Dubai based South African Attorney & advisory professional, with more than thirteen years of law practice experience. In this conversation, she highlights the critical role of attorneys in the business of tourism and the right framework to attract the right investments to destinations. Safiyya will be speaking at the upcoming Tourism Investments Forum Africa scheduled for 10-12 April in Cape Town, South Africa.

Safiyya is a dynamic, performance-driven professional who has held leadership posts in multiple businesses and provides global expertise with legal insights to advise businesses and executives alike. Safiyya has an acute business acumen and foresight allowing her to advise her clients on the intricacies of cross border transactions and offshore establishment.

Ahead of the 2nd edition of the Tourism Investments Forum Africa (TIFA) to be held during World Travel Market Africa in Cape Town, South Africa from 10-12 April 2024, we caught up with the CEO of Millvest Investments, organisers of the event Miller Matola. He says this year’s edition will be riding on the successes that inaugural event chalked and the tourism industry is buoyed by the fact that the event is taking place at an important market place.

In today’s episode, a distinguished destination marketing expert and Founder & CEO of Globify Solutions, a full-service marketing agency Jacinta Nzioka has admonished African DMOs to outline targeted strategies in growing the interest of the continent in the US Outbound market. Jacinta believes Africa should look at niche products for the US market while enhancing its marketing and activations on the ground.

Jacinta previously spearheaded the Kenya Convention Bureau (KCB) as its founder CEO for four years since 2019, following over two decades at the Kenya Tourism Board (KTB). During her tenure at KTB, she held key positions, including Acting CEO, and Director of Marketing for 9 years, overseeing global tourism marketing strategy and fostering sector revival for Kenya during crises.

Her trailblazing destination marketing journey in Kenya and globally included driving impactful initiatives in leading Kenya’s entry strategy into Africa, and Asia as well as growth into the East and Central European region.  During her helm at KTB's Marketing function, the Board was recognized as Africa’s Best Tourism Board for 7 years consecutively.  As a marketing technical expert, Jacinta worked jointly with East African partner states to develop a regional destination brand, oversaw the relaunch of the destination brand Magicalkenya, and developed a domestic tourism TembeaKenya brand campaign both of which remain Kenya’s destination brand locally and internationally.

During the recent Southern Europe tour of Africa showcase in Madrid Spain, the VA Tourism podcast caught up with three African travel & facility specialists who made the trip with the Onshow team. The Director of Marketing at Sopa Lodges, Rosemary Muthoni, Lindie Strauss of NaC Helicopters, and Lana Carls from Wesgro all expressed excitement and optimism about the potential of southern Europe as a market for Africa to consider.

My Guest today is Chris Anagnostellis, a seasoned African tour operator and CEO of African Anthology. Chris tells me they’ve seen an increasing demand from the Spanish market inspite of the unavailability of direct air access between Spain and South Africa. He says the Africa Showcase platform is a more focused market gateway which has been rewarding for him and his business.

My conversation today is with two Spanish outbound tour operators Eduardo Garcia del Alamo and Lucia Diaz Jimenez. At the recent Africa showcase Southern Europe roadshow in Madrid, Spain the duo unpacks the opportunities and challenges with the Spanish outbound market. They believe the growing awareness of Africa in Spain as an alternative destination should urge stakeholders to work together to eliminate barriers hindering its growth.