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The Value Edge: The Mindset That Wins Clients | Angela So Interview
New real estate agents: learn people-first prospecting, practical negotiation tips, and launch habits from LA realtor & US Realty Training instructor Angela So.
We cover mindset, mentors, lead generation, “talk to people” discipline, and why clients remember how you made them feel. Perfect if you’re prepping for your license or stuck at the starting line.
Start here → https://www.usrealtytraining.com (Pre-Licensing • Exam Prep • Crash Course)
Follow Angela → AngelaSoLA.com | @so.la.propertygroup
What you’ll learn:
New agent prospecting that beats perfectionism
Win-win negotiation (“give to get”) that closes deals
People-first marketing: face-to-face > algorithm
Launch plan: mentors, runway, and consistent habits
Chapters:
00:00 “Real estate is not your life”
00:42 Angela So intro & bio (LA realtor, US Realty Training)
01:49 Interview start: why mindset matters for new agents
05:02 Chicago discipline → consistent prospecting
10:33 Career pivot & confidence stories
14:30 New agent obstacle: talk to people daily
18:28 Face-to-face beats algorithm
20:01 Clients remember how you made them feel
25:33 Negotiation tips: “give to get,” win-win deals
33:33 Calm, disciplined demeanor under pressure
43:45 Motivation vs discipline (habits that stick)
46:52 “Real estate lets you live the life you want”
49:18 Where to find Angela & US Realty Training
If you’re serious about starting (or restarting) your real estate career the right way, train with us: https://www.usrealtytraining.com/
View all episodes
By US Realty TrainingNew real estate agents: learn people-first prospecting, practical negotiation tips, and launch habits from LA realtor & US Realty Training instructor Angela So.
We cover mindset, mentors, lead generation, “talk to people” discipline, and why clients remember how you made them feel. Perfect if you’re prepping for your license or stuck at the starting line.
Start here → https://www.usrealtytraining.com (Pre-Licensing • Exam Prep • Crash Course)
Follow Angela → AngelaSoLA.com | @so.la.propertygroup
What you’ll learn:
New agent prospecting that beats perfectionism
Win-win negotiation (“give to get”) that closes deals
People-first marketing: face-to-face > algorithm
Launch plan: mentors, runway, and consistent habits
Chapters:
00:00 “Real estate is not your life”
00:42 Angela So intro & bio (LA realtor, US Realty Training)
01:49 Interview start: why mindset matters for new agents
05:02 Chicago discipline → consistent prospecting
10:33 Career pivot & confidence stories
14:30 New agent obstacle: talk to people daily
18:28 Face-to-face beats algorithm
20:01 Clients remember how you made them feel
25:33 Negotiation tips: “give to get,” win-win deals
33:33 Calm, disciplined demeanor under pressure
43:45 Motivation vs discipline (habits that stick)
46:52 “Real estate lets you live the life you want”
49:18 Where to find Angela & US Realty Training
If you’re serious about starting (or restarting) your real estate career the right way, train with us: https://www.usrealtytraining.com/