In this episode of The Value Factory Podcast, host Nick Anderson engages in an honest, mentorship-driven conversation with financial advisor Mitch Moore, co-founder of Strong Wealth. They explore what it takes to build trust with ultra-high-net-worth clients, how faith and values shape business relationships, and why character and competence are the foundations for serving well. From navigating long sales cycles and imposter syndrome to setting boundaries with hard-to-read prospects, this episode is a rare, behind-the-scenes look at how real advisory work happens—imperfectly, relationally, and with purpose.