In this episode of The Value Factory Podcast, host Nick Anderson reconnects with Luke Scorzell, brand strategist and founder, to explore how organizations navigate identity during seasons of leadership transition and evolution. They reflect on their past collaboration building a values-based leadership course and dig deep into the work of brand clarity—especially when legacy, growth, and change collide. From employee alignment and founder succession to storytelling, differentiation, and the neuroscience of branding, this episode offers a practical and honest conversation about what it really takes to build a brand people believe in.