In Part 1 of this special 3-part series on The Value Factory Podcast, host Nick Anderson sits down with OneAccord founder Jeff Rogers for a candid, behind-the-scenes look at the birth of the firm—from its roots in a post-dotcom market crash to its redefinition as a values-driven, team-based consulting practice. Jeff unpacks the emotional and strategic journey of transitioning from a transactional staffing model to relational, high-impact advisory work, guided by the foundational values of truth, compassion, and service. Along the way, they discuss fractional executive leadership, navigating founder identity, the power of third-party counsel, and what it really means to serve business owners during moments of clarity, crisis, and transformation.