Alison talks with Jason Ambeau, founder of Exit Momentum, about delivering true customer value. Jason shares insights from his 40 years of business leadership, emphasizing the importance of helping clients achieve their goals over merely listing product features.

They explore the topic of building trust in client relationships, differentiating through high-touch services, and identifying ideal clients. A case study on an HVAC client illustrates how structured processes can enhance customer interactions. The episode concludes with key strategies for business growth and the value of seeking expertise.

HIGHLIGHTS:

21:12 Navigating Sales Strategies

26:19 Customizing Client Frameworks

28:24 Overcoming Business Challenges

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