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PROFITABLE TALKS...

In this episode of The Profitable Creative, Christian Brim interviews Aaron Witnish of Content Only. They discuss the importance of humanization in content creation, the impact of AI on content marketing, and the value of authenticity in business. They also touch on topics such as financial management, value pricing, and the need for discernment in the age of information overload.

PROFITABLE TAKEAWAYS...

• Humanization is crucial in content creation, especially in industries where showcasing expertise and building connections are important.
• AI can be a powerful tool for content creation, but businesses that prioritize authenticity and human input will stand out in the long run.
• Financial management is essential for business success, including understanding cash flow, setting up proper structures, and paying yourself first.
• Value pricing, based on the perceived value by the customer, can lead to higher profitability and attract the right clients.
• In the age of information overload, discernment and critical reasoning are becoming increasingly important.
• Building a business with more demand than supply can lead to greater success and control over pricing and terms.

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