Pre-sale is no longer the most delicate time in a sales process—post-sale action is just as critical for retention, and that means providing a stellar customer experience.

Shelby Skrhak speaks with John Calhoun, channel account executive at Cisco/Ingram Micro, about:

• Turning CX into a profit center vs. a cost center
• Why a post-sales motion is important
• How a post-sales motion affects retention

To join the discussion, follow us on Twitter @IngramMicroUSA #B2BTechTalk

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