Jules Terpak

The value of public Likes on Twitter


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X/Twitter removed one of its most classic and unique features… the public Likes tab on profiles. Regardless of whether the feature is gone for good or not, there's a lot to learn from the public Likes tab and what this decision means for the platform, our identities, algorithms, and more.

A huge thank you to Handshake for sponsoring this video. Join today to explore career options, find jobs and internships for students, and connect with employers: https://bit.ly/HSJules
Chapters
0:00 - Intro
0:40 - What the public Likes tab was
1:33 - How its removal could impact Twitter
2:14 - How the change was announced for Premium users
2:46 - Why user choice is important
3:34 - How the change was announced for all users
4:59 - Why its removal is such a big decision
6:35 - Handshake partnership
8:04 - How the public Likes tab benefitted Twitter
10:57 - How different users valued the public Likes tab
14:52 - Why Elon and team made the change
15:35 - Is liking more posts a good thing for users?
18:38 - Users reacting to the removal of the public Likes tab
22:02 - How the change affected Twitter more broadly
24:07 - Humans vs Algorithms
31:16 - Will Twitter bring back the public Likes tab?
33:53 - Outro


Intro animation by Black Book Studio: https://www.blackbook.studio/


You can also find me on

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Jules TerpakBy Jules Terpak