**Key Takeaways:** 1. Understanding the financials and data of a practice is crucial for success in the aesthetic medicine industry. 2. Developing a treatment plan and effectively communicating with patients can lead to better patient retention and increased revenue. 3. Continuous learning and improvement are essential for staying competitive in the field. 4. Asking hard questions and negotiating job terms are important steps when joining a practice. 5. Conversion rates play a significant role in practice growth and should be regularly monitored and improved.

Dr. David Turer, a plastic and reconstructive surgeon, joins Terri to discuss the challenges and best practices in the aesthetic medicine industry. Dr. Turer shares his journey from engineering to medicine and how he navigated the business side of running a practice. He emphasizes the importance of understanding the financials and data of a practice, as well as the need for continuous learning and improvement. Dr. Turer also highlights the significance of developing a treatment plan and effectively communicating with patients to achieve their desired results.

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