In this Episode, Blaine talks about the difference between principles and values, and practices and methodologies. He goes deep on why its absolutely vital to have a well defined, and documented, set of values and principles that guide your daily practices and methodologies. 

Blaine encourages listeners to develop a 'Strategic Identity Document' for your business, which is a document that clearly articulates the founders and the company's values and principles so that they are very clear and can inform daily decisions and practices.