The Vermillion Podcast

Many entrepreneurs who heavily invest in their business think they have found product/market fit when they really haven’t. It can be a disastrous issue when they begin hiring staff and optimizing their product before they figured out who actually needs what they made. You only really reach fitting your product to the target market when you are so overwhelmed with usage that you aren’t allowed, by your customers, to make any changes to your product because you are swamped just keeping it up and running. You can’t point to the success you have in building up a staff or pointing to outside sources of faith and funding. Entrepreneurs are often focused on the quality of their solutions and never listen closely enough at the problems that cry out to them. Actually, the problems out there in the marketplace are what outline the product. A shiny new product that doesn’t have a problem behind it will never find a product/market fit.

The user acquisition strategy for apps is a crucial part of app development, as it will help you reach the top of different app stores and be noticed by users.   These are some of the best ways to create a user acquisition strategy for an app using Facebook ads, Google Adwords, or video ads on YouTube. You should also consider investing in influencer marketing to increase awareness of your product and make it more appealing to potential customers.  

2. Google Adwords 

Google Adwords also provides useful features that can help promote your app, such as the topic targeting feature which helps you find potential customers by searching for relevant keywords that your app can be associated with.

You should also consider investing in influencer marketing to increase awareness around your product and make it more appealing to potential customers, as this strategy allows you to work with marketers who already have a large community on social media channels like YouTube and Instagram. 

4. Video ads on YouTube

Investing in video ads and putting them on a platform that boasts a huge audience (over 1 billion users) can result in a profitable user acquisition strategy for your app.

5. App marketing companies

Using an app marketing company like AdColony to promote your product is another way to reach potential customers who are looking for great apps on the different app stores.

6. App Store Optimization (ASO) Another important step in creating a user acquisition strategy for your app is optimizing it and its store listing to make it more visible and appealing to potential customers, as ASO helps you increase an app's ranking by improving its visibility in search engine  

We talk about all of these topics today!

Taking the time to validate your app idea is useful for a whole host of reasons. However, people tend to get excited and rush into the development process, investing deeply into an app that might not even work. In this podcast, we’ll take a look at how you can validate your app idea before you start sinking time and resources into developing it. This helps you ensure your app stands a good chance of being successful while avoiding any costly expenditures.

Progressive apps are a new way of building cross-platform applications rather than sticking to the old methods. For example, if in past instances where you had an idea for an app, you were usually relegated to one platform such as building it for iOS. If you were interested in providing your app in an Android marketplace, that meant building a whole new app. We'll talk about how you can save money on a progressive app and the benefits that it will bring to your business.

Clubhouse is a mobile app that has taken the mobile marketplace by storm. What makes this mobile app so popular? The answer might be in its audio-only medium. Listeners can use it while they are at work, doing chores, or just walking around town. It frees up their hands to do other tasks and allows them to learn from Clubhouse without being distracted by pictures or videos on their screen. Startups can learn from Clubhouse because they took something old and made it new by changing the way people interact with audio and social media content.

If you've ever tried to hire an agency or freelancer for a project, you've experienced the headache that came with filtering through hundreds of potential partners. You've seen quotes that range from 10 dollars an hour to 500 dollars an hour. Hiring an agency for your startup can be a challenging and tedious process. But yet, it doesn't have to be. I will show you how to filter through the requests to hire an app agency that fills your needs. Using the techniques and strategies below you'll learn how to dismiss unqualified agencies and negotiate to get the best deal. 

When building apps, you need to understand that there is a human on the other side of the screen. That human has needs, wants, dreams, and goals. Entrepreneurs however sometimes create solutions that they believe benefit their bottom line but in reality, it alienates users. I want to help you retain your customers and increase engagement so that your users want to continue using your app. I want you to stop losing users. I’m sure that you don’t have millions of dollars to throw at a wall and see what sticks. Here’s how we can keep and grow your user base.

Native app or web app. What should you build for your startup. On this episode of absolutely, we talk about the difference between a native app, an app. And which one you should build for your startup.

There are  3.48 million apps on the App Store. 99% of them are unsuccessful. This is because their creators built the wrong app. Their app doesn't resonate with their audience and ultimately it failed. You can avoid this fate by creating an app that people love. This guide takes you through the process of building an app in a way that can leverage funding and build your audience resulting in happier and more fulfilled users.

If you've ever wanted to hire a mobile app agency or a freelancer to build your MVP (minimal viable product), you've probably been hit with prices anywhere between $500 and $1,000,000. That's a huge gap! During the early stages of your product, your goal is to build an MVP to validate your business idea. To get the most out of your MVP you'll want to build only what is necessary. Once you know what is and isn't necessary you'll understand exactly how to price your MVP. We will go into the differences between an MVP and a prototype. We'll touch upon the factors that determine the price. Finally, we'll answer your question: How much should your MVP cost?