The Vertical Buzz

The Vertical Buzz

By verticalbuzzdistroTV & FilmTechnology
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The Vertical Buzz episodes

  • Sky Kawai & JP Parkhill | How Waterboy Became a Vertical Drama Hit: The Vertical Buzz S4E1

    🎬 What happens when one risky vertical drama becomes an entire franchise?

    On this episode of The Vertical Buzz, host Buzz Leer sits down with actor Sky Kawai and writer, actor, and director Jen “JP” Parkhill, behind ReelShort’s “boy” universe: Poolboy, Waterboy, Stable Boy, and Waterboy: Second Down. They reveal how a queer love story that felt like a risk became an award-winning hit, what it takes to build momentum across multiple titles, and why the chemistry between actors and a director can make all the difference.

    JP shares the journey from indie filmmaking and Sundance to directing verticals, including adapting shot lists to tight budgets and fast schedules. Sky talks about growing up in Utah, musical theater, and how medical school was once his backup plan. We also hear how Stable Boy came to life, why release timing matters in the AI-content boom, and how fans have shared deeply personal stories about seeing themselves represented onscreen.

    Plus: the rescue of set puppy Joey, rapid-fire favorites, a debate about director freedom, and Sky’s truly unbelievable story about being kidnapped twice. 🐶😱

    In this episode, you’ll hear about:

    • How Poolboy helped open the door for queer vertical stories.

    • The shock of winning an award for Waterboy.

    • Turning individual microdramas into a recognizable franchise.

    • Why trust, authenticity, and chemistry matter on set.

    • The realities of negotiating projects and navigating release timing.

    • How vertical stories build unusually close relationships with fans.

    • The wild story behind Sky’s two kidnapping experiences.

      Chapters

      00:00 Episode Trailer

      03:01 Bios And Sponsor Shoutouts
      06:43 JP Indie Roots And Sundance
      11:07 Sky Utah And Pre Med
      17:54 First Vertical Shock
      31:04 Poolboy Franchise Begins
      32:08 Queer Director Breakthrough
      33:24 Awards Night Shock Win
      34:36 Authenticity On Set
      35:19 Franchise Momentum Sparks
      38:20 Waterboy Negotiations Pressure
      41:33 Stable Boy Idea Origins
      43:15 Stable Boy Trailer Watch
      45:05 Release Timing And AI Boom
      46:31 Set Puppy Joey Rescue
      01:03:12 Overused Set Words
      01:04:13 Breaking Character Games
      01:04:49 One Take vs Ten
      01:05:42 Director Freedom Debate
      01:07:26 Waterboy Magic
      01:12:05 Rapid Fire Favorites
      01:17:26 Keep One Boy
      01:20:16 Kidnapped Twice Story
      01:25:32 Franchises and Farewell

      Sponsor: AEIRO (Arrow Air Purifiers)

      AEIRO helps identify, reduce, and monitor airborne contaminants. Featured in this episode: the AEIRO AC150, with smart sensor controls, true HEPA and carbon filtration, and coverage for rooms 300+ sq ft.

      Website: AEIRO.co

      Official Sponsor: Blackmagic Design 🎥

      Blackmagic Design has been part of The Vertical Buzz from day one. We’ve built our production workflow around their professional cameras and live production equipment, and we’re thrilled to welcome them as an official sponsor of the show.

      From cinematic cameras and production switchers to DaVinci Resolve editing and color-grading software, Blackmagic Design creates tools that help filmmakers and content creators bring their ideas to life. We’re proud to use their technology to produce The Vertical Buzz and excited to have them officially on board.

      Explore their cameras, production equipment, and creative tools at:

      https://www.blackmagicdesign.com

      Instagram: @blackmagicnewsofficial

      Guests

      Sky Kawai is a Japanese American actor and performer from Springville, Utah, with a BFA in musical theater from the University of Utah. His vertical credits include Poolboy, Waterboy, and Stable Boy.

      Instagram: @skykawai_

      Jen “JP” Parkhill is an LA- and Austin-based writer, actor, and filmmaker, and a graduate of NYU Tisch. Her work includes award-winning ReelShort vertical dramas Poolboy, Waterboy, Stable Boy, and Waterboy: Second Down.

      Instagram: @jenparkhill

      Host: Buzz Leer

      Actor, host, and veteran of the vertical film space.

      Instagram: @buzz_leer

      A Glendale Podcast Studio Production

      Owned and operated by Erika and Jason Hanan.

      Instagram: @glendalepodcaststudio

      Social Media Director: Ana Karina Cano

      Instagram: @anakarinacano

      🎵 Theme Song: Grace Leer and Bryan Dawley, The Vertical Buzz Theme Song

      Public Relations and Media: Robb Leer, Leer Communications, Inc.

      Special thanks to all of my support team, friends, and family.

      Host, Buzz Leer

      #TheVerticalBuzz #VerticalDrama #SkyKawai #JenParkhill #VerticalEntertainment #ReelShort

      1 hr 32 min
    • Richard Sharrah | Hollywood Said No But Verticals Changed Everything: The Vertical Buzz S3E13

      What happens when Hollywood tells you hard work isn't enough, but a new entertainment revolution gives you a second chance? 🎬📱

      Richard Sharrah has lived through two major shifts in entertainment. From helping create viral YouTube hits Kid History and Kid Snippets to becoming one of vertical drama's recognizable faces, Richard knows what it takes to build an audience, create opportunities, and spot a disruptor before everyone else catches on.

      In this episode of The Vertical Buzz, Richard shares how a primetime TV deal collapsed during COVID, why he pivoted to an MBA at USC, and how his first vertical drama, The Billionaire's Baby Bargain, changed everything. We also get into the flood of AI-generated verticals, why audiences may tune out, and whether vertical entertainment can become a true meritocracy.

      Plus, we discuss his work with Lighthouse Verticals and its family-centered, faith-based slate connected to Tim Tebow.

      In this episode, you will learn:

      • How Kid History became a viral hit and attracted major brand deals.

      • Why a near-miss with primetime TV forced a career pivot.

      • How an MBA helped Richard recognize vertical drama as a potential industry disruptor.

      • Why his first vertical hit reached audiences around the world in just 12 hours.

      • What 450,000 AI verticals could mean for the future of the format.

      • Why Richard believes vertical entertainment can reward talent and hard work.

        Chapters

        00:00 Cannons and Violins
        01:31 Vertical Buzz Intro
        04:50 Growing Up Everywhere
        06:42 Australia Full Circle
        10:29 Mom Peru and Movies
        13:47 NYU Tisch to YouTube
        21:06 Going Viral and Brand Deals
        32:06 Primetime Deal Collapses
        34:06 Family Pressure Pivot
        35:40 GMAT Chaos During Covid
        36:37 USC MBA Grind
        39:51 Grownish Meets The Volume
        41:52 First Vertical Breakthrough
        48:44 Vertical Fame And Industry Shift
        01:01:02 AI Content Saturation
        01:01:37 Robocalls And Cold Emails
        01:03:09 Peak TV Vs AI Flood
        01:03:53 Dust Settling And Live Action
        01:05:37 Lighthouse And Tim Tebow Slate
        01:11:33 Vertical Meritocracy Lessons
        01:13:33 Rapid Fire And Wrap Up

        Sponsor: AEIRO (Arrow Air Purifiers)

        AEIRO helps identify, reduce, and monitor airborne contaminants. Featured in this episode: the AEIRO AC150, with smart sensor controls, true HEPA and carbon filtration, and coverage for rooms 300+ sq ft.
        Website: AEIRO.co

        Guest: Richard Sharrah

        Instagram: @richardsharrah

        Host: Buzz Leer

        Actor, host, and veteran of the vertical film space.
        Instagram: @buzz_leer

        A Glendale Podcast Studio Production

        Owned and operated by Erika and Jason Hanan.
        Instagram: @glendalepodcaststudio

        Social Media Director: Ana Karina Cano

        Instagram: @anakarinacano

        Theme Song: Grace Leer and Bryan Dawley, The Vertical Buzz Theme Song

        Public Relations and Media: Robb Leer, Leer Communications, Inc.

        Special thanks to all of my support team, friends, and family.

        Host, Buzz Leer

        #TheVerticalBuzz #VerticalDrama #RichardSharrah #VerticalEntertainment #AI

        1 hr 29 min
      • Sal Paskowitz | Hollywood Is Doing Vertical Wrong: The Vertical Buzz S3E12

        What happens when a Hollywood screenwriter decides the future of entertainment is vertical, but refuses to let an algorithm tell him what stories to make? 📱🎬

        This week on The Vertical Buzz, Buzz Leer sits down with Sal Paskowitz, screenwriter, director, producer, and co-founder of Super Punchy Studios. Sal co-created and co-wrote The Age of Adaline, starring Blake Lively and Harrison Ford, and now he's bringing his cinematic approach to the rapidly evolving world of vertical entertainment.

        But Sal's story starts far from Hollywood. Raised as one of nine children in a legendary surfing family, he spent much of his childhood traveling the world in a camper. With an unconventional education built around books, nature, and movies, Sal developed a lifelong passion for creativity and storytelling that took him from art and graphic design to Hollywood filmmaking.

        Now, with Super Punchy Studios, he's taking a different approach to vertical drama. Following the success of Step by Step, Sal is determined to put the story first, rather than simply repeating whatever an algorithm says is working. He shares why he believes audiences deserve more than recycled tropes, how vertical framing changes the way directors tell stories, and why he sees this format becoming a fully integrated part of the entertainment industry.

        We also talk about Layover, Super Punchy's upcoming projects, the growing pains of the vertical market, and Sal's bold vision for what comes next. Plus, stick around for rapid-fire questions, surfing stories, celebrity impressions, singing, and a surprising family connection to legendary voice actor Mel Blanc.

        In this episode, you will learn:

        🎬 How Sal went from an unconventional childhood to co-writing The Age of Adaline

        🏄 What growing up in a legendary surfing family taught him about creativity

        📱 Why Sal believes vertical entertainment needs to put storytelling ahead of algorithms

        🔥 What made Step by Step connect with audiences, and what's next for Super Punchy Studios

        🎥 How directing and production design change when the frame goes vertical

        🤖 Why Sal is betting on handcrafted stories in the age of AI

        🌎 Why he believes vertical entertainment is becoming a fourth major format alongside movies, TV, and streaming

        🎞️ What Layover's selection for the ALZA Film Festival means for Super Punchy

        🎤 The surprising story behind Sal's connection to Mel Blanc, plus his voices and musical talents

        Chapters

        00:00 Writing vs the Robot

        00:34 Voices and Mel Blanc
        01:29 Vertical Buzz Intro
        02:58 Sal Bio and Banter
        05:00 Surfwise Childhood
        07:00 Books Not School
        08:18 Movies as Church
        11:52 Finding Sal and Art
        18:13 Hollywood and Adaline
        25:40 Vertical Wave and Super Punchy
        35:03 Why Step By Step Worked
        35:13 Beating Algorithmic Tropes
        37:14 Vertical Market Growing Pains
        38:09 Layover Hits ALZA Fest
        39:51 Future Screens Go Vertical
        41:35 Directing For Vertical Frames
        43:19 Super Punchy Story First Mission
        45:24 Rapid Fire Surf And Movies
        51:10 Voices Songs And Family Ties
        55:28 Top 10 Game And Farewell

        Sponsor: AEIRO (Arrow Air Purifiers)

        AEIRO Air Purifiers help identify, reduce, and monitor airborne contaminants to create a cleaner indoor environment for homes and professional spaces.

        Featured in this episode: AEIRO AC150, powerful enough to clean rooms 300+ sq ft, quiet enough for production, with smart sensor controls and true HEPA plus carbon filtration.

        Website: AEIRO.co

        Guest: Sal Paskowitz

        Screenwriter, director, producer, and co-founder of Super Punchy Studios, Sal is best known for co-creating and co-writing The Age of Adaline. His work now spans cinematic filmmaking and original vertical dramas, including Step by Step and Layover.

        Instagram: @salpaskowitz

        Super Punchy Studios: @superpunchystudios

        Host: Buzz Leer

        Buzz Leer is an actor, host, and veteran of the vertical film space.

        Instagram: @buzz_leer

        A Glendale Podcast Studio Production

        Owned and operated by Erika and Jason Hanan

        Instagram: @glendalepodcaststudio

        Social Media Director: Ana Karina Cano

        Instagram: @anakarinacano

        Theme Song

        Grace Leer and Bryan Dawley, The Vertical Buzz Theme Song

        Public Relations and Media

        Robb Leer, Leer Communications, Inc.

        Thank you

        Special thanks to all of my support team, friends, and family.

        Host, Buzz Leer

        #TheVerticalBuzz #SalPaskowitz #SuperPunchyStudios #VerticalDrama #VerticalEntertainment #TheAgeOfAdaline #StepByStep #Layover

        1 hr 4 min
      • Nicole Mattox | The Role That Changed Everything: The Vertical Buzz S3E11

        What does it take to become one of the recognizable faces of vertical entertainment in just a few years? 📱🎬

        This week on The Vertical Buzz, Buzz sits down with actress Nicole Mattox, whose journey from a painfully shy kid in Texas, to UT Austin, cavern tour guide, and aspiring traditional actress eventually led her into one of the fastest-growing forms of entertainment in the world.

        Nicole had no idea what “vertical” even meant when she first auditioned for one. Then came Breaking the Ice, a chemistry read squeezed into the middle of a chaotic shoot, and suddenly everything started moving. Within months, Nicole's vertical career was taking off, her work with Seth Eden was connecting with audiences, and she was becoming one of the industry's most recognizable performers.

        But there's much more to Nicole's story than her vertical credits. She talks about growing up in Texas, studying film at UT Austin, spending years training in the Meisner technique, working as a cavern tour guide, and why all of those life experiences ultimately made her a better actor.

        We also get into one of the biggest questions facing the industry right now: AI vs. human actors. Nicole isn't against AI, but she believes there is something fundamentally different about watching a real person experience emotion on screen, especially in stories built around human connection.

        And Nicole explains why vertical acting itself requires a different technique, why she wants to balance vertical and traditional acting, and which genres she believes could be the next big opportunity for vertical storytelling.

        In this episode, you will learn:

        🎬 How Nicole went from Texas to Los Angeles and ultimately found vertical entertainment

        📱 How Breaking the Ice became a major turning point in her career
        🎭 Why life experience can make an actor more authentic
        🧠 How years of Meisner training shaped her acting
        🕳️ How working as a cavern tour guide prepared her for acting
        🤖 Nicole's perspective on AI-generated actors and human emotion
        🎥 Why acting for vertical requires a different physical and emotional style
        🌎 How Nicole became part of the early generation helping build vertical entertainment
        🔥 Which genres she thinks could be the next big opportunity for vertical storytelling

        Chapters

        00:00 Authentic Acting Truth

        00:44 AI Actors Debate
        01:22 Show Intro And Guest
        04:51 Peacock Micro Drama Trip
        06:46 Texas Roots And Childhood
        08:05 Early Acting Spark
        09:19 UT Austin And Career Pivot
        12:54 Cavern Tour Guide Days
        20:08 LA Move And Acting Training
        25:05 Vertical Breakout And Buzz
        33:43 Coffee With Sal
        34:17 Thrown Into AD Work
        35:17 Super Punchy Rise
        35:54 Keeping Set Energy
        37:45 Life Experience Acting
        38:31 AI Versus Heart
        42:42 Back To Traditional
        44:10 Vertical Acting Style
        45:56 Genres And Growth
        54:52 Rapid Fire And Farewell

        Sponsor: AEIRO (Arrow Air Purifiers)

        AEIRO Air Purifiers help identify, reduce, and monitor airborne contaminants to create a cleaner indoor environment for homes and professional spaces.

        Featured in this episode: AEIRO AC150, powerful enough to clean rooms 300+ sq ft, quiet enough for production, with smart sensor controls and true HEPA plus carbon filtration.

        Website: AEIRO.co

        Guest: Nicole Mattox

        Nicole Mattox is a Los Angeles-based actress originally from Schertz, Texas and a graduate of UT Austin. She has become one of the recognizable performers in vertical entertainment, with credits including Breaking the Ice, The Hit Woman, Step by Step, Faded at First Sight, and Twisted Minds. She has also worked with Super Punchy Studios and recently starred in Peacock's first in-house micro-drama.

        Instagram: @nicolemattox_

        Host: Buzz Leer

        Buzz Leer is an actor, host, and veteran of the vertical film space.

        Instagram: @buzz_leer

        A Glendale Podcast Studio Production

        Owned and operated by Erika and Jason Hanan

        Instagram: @glendalepodcaststudio

        Social Media Director: Ana Karina Cano

        Instagram: @anakarinacano

        Theme Song

        Grace Leer and Bryan Dawley, The Vertical Buzz Theme Song

        Public Relations and Media

        Robb Leer, Leer Communications, Inc.

        Thank you

        Special thanks to all of my support team, friends, and family.

        Host, Buzz Leer

        #TheVerticalBuzz #NicoleMattox #VerticalEntertainment #VerticalDrama #MicroDrama #Acting #AI #Hollywood #GlendalePodcastStudio

        1 hr 9 min
      • Nate Thomas | From BattleBots to Vertical Microsports: The Vertical Buzz S3E10

        What happens when you build a sport specifically for the way people watch entertainment today? 📱🏆

        This week on The Vertical Buzz, Buzz sits down with Nate Thomas, President and co-founder of World 1 Championship, to explore the creation of MicroSports and why the future of sports may be built vertically from the ground up.

        Nate is a veteran television producer who has created and produced more than 1,000 hours of programming, including BattleBots and Netflix's Hyperdrive, with previous stops at Merv Griffin Entertainment and Mark Cuban's HDNet. Now he's applying everything he's learned about television, live entertainment, competition, and storytelling to a completely new kind of sports property.

        From redefining what it means to be the fastest person in the world to creating a new test for the strongest, World 1 is designing competitions that can be understood, produced, and consumed in about 30 seconds.

        And there's a bigger idea behind it: MicroSports. Sports created for the phone, built vertically from the beginning, and designed to turn the highlight itself into the event. 📲

        In this episode, you will learn:

        🏆 How Nate went from driving Merv Griffin to producing BattleBots and working with Mark Cuban

        🤖 Why BattleBots succeeded when it was reframed as a legitimate sport

        📱 Why World 1 is building sports specifically for vertical video

        ⚡ How the World 1 Speed Chamber will determine the fastest person in the world

        💪 How the Bench Squat Max could redefine the strongest person in the world

        🎥 Why 30 seconds may be the sweet spot for MicroSports

        🌎 How World 1 plans to discover athletes anywhere in the world

        📺 Why traditional sports struggle to translate their biggest moments to vertical

        💰 How building a sport vertically could create new opportunities for brands and sponsors

        Chapters

        00:00 Episode Trailer

        00:23 Vertical Sports Tease
        01:30 Show Intro Microsports
        03:41 Nate Bio Sponsor
        05:03 Breaking Into TV
        14:02 BattleBots Reinvented
        17:59 World One Speed Chamber
        30:43 Reinventing the Sprint
        31:11 Strategy and Run Up
        31:51 Portable Speed Chamber
        33:29 Strongest Event Explained
        36:10 Bench Squat Max Strategy
        40:40 What Is a MicroSport
        47:55 Vertical First Production
        01:01:56 Campus Competition Day
        01:02:25 Crowns Belts and Champions
        01:02:56 Sponsor Break Airo AC150
        01:03:21 Vertical Buzz Rapid Fire
        01:09:48 Merv Griffin Shar Pei Heist
        01:16:23 Test Event at LA Galaxy
        01:20:29 Building Stars and Final Wrap

        Sponsor: AEIRO (Arrow Air Purifiers)

        AEIRO Air Purifiers help identify, reduce, and monitor airborne contaminants to create a cleaner indoor environment for homes and professional spaces.

        Featured in this episode: AEIRO AC150, powerful enough to clean rooms 300+ sq ft, quiet enough for production, with smart sensor controls and true HEPA plus carbon filtration.

        Website: AEIRO.co

        Guest: Nate Thomas

        Nate Thomas is President and co-founder of World 1 Championship and a veteran television producer with more than 1,000 hours of programming to his credit, including BattleBots and Netflix's Hyperdrive. He has also worked with Merv Griffin Entertainment and Mark Cuban's HDNet.

        World 1 Championship: world1championship.com

        Host: Buzz Leer

        Buzz Leer is an actor, host, and veteran of the vertical film space.

        Instagram: @buzz_leer

        A Glendale Podcast Studio Production

        Owned and operated by Erika and Jason Hanan

        Instagram: @glendalepodcaststudio

        Social Media Director: Ana Karina Cano

        Instagram: @anakarinacano

        Theme Song

        Grace Leer and Bryan Dawley, The Vertical Buzz Theme Song

        Public Relations and Media

        Robb Leer, Leer Communications, Inc.

        Thank you

        Special thanks to all of my support team, friends, and family.

        Host, Buzz Leer

        #TheVerticalBuzz #NateThomas #World1Championship #MicroSports #VerticalEntertainment #BattleBots #Sports #VerticalVideo #WorldOne

        1 hr 27 min
      • Kevin Singer | How Vertical Video Is Changing Political Campaigns: The Vertical Buzz S3E9

        What happens when political campaigns move from the television screen to the phone? 📱🎥

        This week on The Vertical Buzz, Buzz sits down with Kevin Singer, political media strategist and founder of Singer Strategic, to explore how vertical video is changing the way candidates communicate with voters.

        Kevin brings a unique perspective to the conversation. He has spent more than a decade working in political communications and paid media, previously worked in public affairs media at Meta, and is also a professional actor. That combination makes for a fascinating look at the intersection of politics, performance, advertising, and authenticity.

        We break down what makes political vertical content work, why simply repurposing a television commercial usually misses the point, and why the first few seconds of a vertical ad can be critical.

        In this episode, you will learn:

        📱 Why political campaigns have increasingly become phone-first

        🎬 How vertical video differs from traditional TV and CTV advertising
        ⏱️ Why the first five seconds can make or break a political ad
        🎭 Why authenticity is so difficult to fake in vertical video
        ⚾ What political campaigns can learn from a viral baseball ad
        🤖 How campaigns are approaching AI-generated political content
        💰 Why paid media remains critical, especially for local campaigns
        📲 Why TikTok's restrictions on political advertising matter
        🎙️ How politicians can use podcasts and influencers to reach voters
        🧠 Why vertical content requires campaigns to balance speed, volume, and risk
        🎥 What campaigns can learn from the vertical strategies of candidates like Zohran Mamdani and Abdul El-Sayed
        🏛️ And Kevin's thoughts on how political communication could continue evolving

        Plus, Kevin and Buzz get into acting, Machiavelli, baseball food, theater critics, and the Vertical Top 10: Signs Your Political Campaign Has Gone Vertical.

        Chapters

        00:00 Vertical Campaigning Shift

        01:52 Show Intro and Big Questions
        03:23 Meet Kevin Singer
        06:22 Origins and Berkeley Years
        08:57 Politics Meets Acting
        13:25 Launching Singer Strategic
        17:24 Why Vertical Video Wins
        28:39 Tax Day Viral Timing
        30:00 Backlash And Speed Risks
        32:16 Stop The Scroll Authenticity
        35:23 Vivek Baseball Ad Breakdown
        40:46 AI Versus Human Content
        43:07 Local Campaign Vertical Strategy
        46:34 El Sayed And Endorsement Clips
        01:00:13 Borrowed Credibility Explained
        01:01:18 Podcast Clips as Political Ads
        01:03:26 Rapid Fire Segment Begins
        01:04:30 Why TikTok Bans Political Ads
        01:13:59 Machiavelli and Authenticity
        01:18:13 Vertical Top 10 Countdown
        01:22:38 Final Wrap and Where to Find Him

        Sponsor: AEIRO (Arrow Air Purifiers)

        AEIRO Air Purifiers help identify, reduce, and monitor airborne contaminants to create a cleaner indoor environment for homes and professional spaces.

        Featured in this episode: AEIRO AC150, powerful enough to clean rooms 300+ sq ft, quiet enough for production, with smart sensor controls and true HEPA plus carbon filtration.

        Website: AEIRO.co

        Guest: Kevin Singer

        Kevin Singer is a political media strategist and founder of Singer Strategic, an Oakland-based firm specializing in media strategy, creative production, and advertising for political campaigns and nonprofit organizations.

        Website: singerstrategic.com

        Host: Buzz Leer

        Buzz Leer is an actor, host, and veteran of the vertical film space.

        Instagram: @buzz_leer

        A Glendale Podcast Studio Production

        Owned and operated by Erika and Jason Hanan

        Instagram: @glendalepodcaststudio

        Social Media Coordinator: Ana Karina Cano

        Instagram: @anakarinacano

        Theme Song

        Grace Leer and Bryan Dawley

        The Vertical Buzz Theme Song

        Public Relations and Media

        Robb Leer

        Leer Communications, Inc.

        Thank You

        Special thanks to all of my support team, friends, and family.

        Host, Buzz Leer

        #TheVerticalBuzz #KevinSinger #PoliticalMedia #VerticalVideo #PoliticalAdvertising #DigitalMedia #SocialMedia #CampaignStrategy #SingerStrategic #VerticalEntertainment

        1 hr 26 min
      • Zak Shaikh | The Data Is In... Vertical Entertainment Is Exploding: The Vertical Buzz S3E8

        What happens when you stop guessing about the future of entertainment and start looking at the data? 📊📱


        This week on The Vertical Buzz, we sit down with Zak Shaikh, U.S. General Manager of Ampere Analysis, one of the entertainment industry's leading data, research, and analytics firms.

        Zak takes us inside the numbers behind the explosive growth of vertical entertainment and microdramas, revealing what audiences are actually watching, where they're watching it, and why major Hollywood streamers are suddenly paying very close attention.

         

        We dig into some eye-opening data, including:

        📱 Smartphone viewing and the shift away from traditional TV

        🌎 Why Asia and other mobile-first markets are leading the microdrama explosion
        📈 The scale of apps like DramaBox and ReelShort
        🎬 Why Hollywood is developing a vertical strategy
        💰 How paywalls and microtransactions are changing entertainment economics
        🎭 Why microdramas are expanding beyond romance, revenge, and betrayal
        🤖 Where AI fits into the future of vertical entertainment
        🧠 And the critical question: can data and optimization ever replace authentic human storytelling?

        Zak also explains exactly how Ampere gathers its data, from global surveys and publicly available information to consent-based viewing data.

        This is The Vertical Buzz from a completely different angle, using real data to understand where entertainment is headed next. 📊


        In this episode, you will learn:

        • How Ampere Analysis collects and analyzes entertainment data

        • Why smartphone viewing has become such an important part of the global entertainment landscape
        • What the data says about the explosive growth of microdramas
        • Why mobile-first markets have embraced vertical storytelling
        • How DramaBox and ReelShort have changed the competitive landscape
        • What Hollywood's major streaming companies are doing in response
        • How paywalls and microtransactions work in vertical entertainment
        • Which genres are expanding beyond the traditional microdrama formula
        • How AI is being used to market and promote content
        • Why authentic storytelling still matters even in a highly data-driven industry


        Chapters

        00:00 Phone Beats TV

        01:33 Vertical Buzz Intro
        03:18 Meet Zak Shaikh
        05:16 Zak’s USC Journey
        09:25 What Ampere Does
        13:06 How Ampere Gets Data
        18:54 Microdramas Hit the Radar
        30:57 Global Downloads Breakdown
        32:05 Why Mobile-First Markets Win
        34:17 Microdrama Apps Catch Streamers
        36:35 Hollywood Takes Notice
        40:17 Paywalls Pricing and Retention
        43:15 Gamification and Rewards Loops
        52:55 AI Marketing vs Authenticity
        59:09 Authenticity Over AI
        59:35 Rapid Fire Begins
        01:00:33 Arsenal Dreams And Choices
        01:01:45 Personal Picks And Recommendations
        01:04:37 Microdrama Apps Playbook
        01:07:00 Brands And Freemium Future
        01:12:17 Anthologies Market Catchup And Farewell


        Sponsor: AEIRO (Arrow Air Purifiers)

        AEIRO Air Purifiers help identify, reduce, and monitor airborne contaminants to create a cleaner indoor environment for homes and professional spaces.

        Featured in this episode: AEIRO AC150, powerful enough to clean rooms 300+ sq ft, quiet enough for production, with smart sensor controls and true HEPA plus carbon filtration.

        Website: AEIRO.co


        Guest: Zak Shaikh

        Zak Shaikh is the U.S. General Manager of Ampere Analysis, a global data, research, and analytics company focused on the entertainment and media industries.

        Website: ampereanalysis.com


        Host: Buzz Leer

        Buzz Leer is an actor, host, and veteran of the vertical film space.
        Instagram: @buzz_leer

        A Glendale Podcast Studio Production

        Instagram: @glendalepodcaststudio

        Social Media Coordinator

        Ana Karina Cano
        Instagram: @anakarinacano

        Theme Song

        Grace Leer and Bryan Dawley
        The Vertical Buzz Theme Song

        Public Relations and Media

        Robb Leer
        Leer Communications, Inc.

        A special thanks to all of my support team, friends, and family... and especially the fans!

        -Host, Buzz Leer

        #TheVerticalBuzz #ZakShaikh #AmpereAnalysis #VerticalEntertainment #Microdrama #VerticalVideo #Streaming #EntertainmentIndustry #Hollywood #DataAnalytics

        1 hr 23 min
      • Larry Namer | The E! Founder Who Saw Vertical Coming 8 Years Ago: The Vertical Buzz S3E7

        What if the future of vertical entertainment looks a lot like the past of cable television? 📱📺


        Larry Namer has seen this movie before.

        As the co-founder of E! Entertainment Television, Larry helped build one of the world's most recognizable entertainment networks from the ground up. But his story goes far beyond E!. From starting out underground splicing cable in New York, to moving to Los Angeles, creating E!, expanding media operations into Russia and China, and experimenting with digital media before the technology was ready, Larry has spent more than five decades identifying where entertainment is headed next.

        And when it comes to vertical entertainment, Larry isn't looking at it from the outside.

        He has been producing vertical content in China for years. After discovering that 73% of the audience for one of his shows was watching on cellphones, he asked a simple question: Why are we still shooting horizontally? 📱

        In this fascinating conversation, Larry explains why he believes vertical will become the dominant way people consume video, why simplicity is one of the format's biggest strengths, and why Hollywood may be misunderstanding what vertical audiences actually want. He also breaks down the economics behind China's vertical model, including how a $150,000 movie could potentially generate a $35 "ticket price" through episodic paywalls. 💰

        We also get into Larry's incredible history: founding E! after more than 100 rejections, the early days of Talk Soup, putting cameras in Howard Stern's radio studio, international media ventures, his wild stories from Russia, and his work helping develop China's media industry. 🌎

        Plus, Larry talks about the future of vertical genres, why horror and sci-fi could be next, AI's impact on entertainment, consumer robotics, and the lessons he's learned from more than 50 years in media.

        And yes, there's Rapid Fire. ⚡


        In this episode, you will learn:
        • 📱 Why Larry believes vertical could dominate video consumption by 2030
        • 🇨🇳 What China understood about vertical entertainment years before the U.S.
        • 💰 How the Chinese vertical paywall model works
        • 📺 How Larry and his partners built E! Entertainment
        • 🚪 Why Larry believes creators no longer need traditional gatekeepers
        • 🎭 Why vertical entertainment is essentially "soap operas on steroids"
        • 🔮 Which genres Larry thinks could be next
        • 🤖 What Larry is watching in AI and consumer robotics
        • 🌎 Why entertainment is no longer geographically tied to Hollywood

        • Chapters

          00:00 Vertical Video Future

          00:36 Asia Vertical Model
          01:40 Show Intro Larry Namer
          04:55 Brooklyn Roots
          05:43 Cable TV Break In
          10:30 LA Move Movie Trailers
          13:28 Founding E Network
          17:01 Pirate Programming Hits
          19:32 Global Expansion Russia
          25:57 China Media Reform Verticals
          36:30 Televisioncom Gamble
          37:22 Dotcom Crash Fallout
          38:11 Going Global 2000s
          39:17 Creators Without Gatekeepers
          40:29 Why Vertical Wins
          42:45 Paywalls And Pricing
          44:51 Soap Operas Reborn
          46:32 New Genres And Audiences
          48:58 Rapid Fire And Robotics
          54:23 Book Food And The Future

          Sponsor: AEIRO (Arrow Air Purifiers)

          AEIRO Air Purifiers help identify, reduce, and monitor airborne contaminants to create a cleaner indoor environment for homes and professional spaces.

          Featured in this episode: AEIRO AC150, powerful enough to clean rooms 300+ sq ft, quiet enough for production, with smart sensor controls and true HEPA plus carbon filtration.

          Website: AEIRO.co


          Guest: Larry Namer

          Larry Namer is a pioneering entertainment executive, global media entrepreneur, and co-founder of E! Entertainment Television. With a career spanning more than five decades, Larry has worked across cable television, international media, digital entertainment, emerging technologies, and vertical storytelling.

          Instagram: @larrynamer


          Host: Buzz Leer

          Buzz Leer is an actor, host, and veteran of the vertical film space.

          Instagram: @buzz_leer


          A Glendale Podcast Studio Production

          Instagram: @glendalepodcaststudio


          Social Media Coordinator: Ana Karina Cano

          Instagram: @anakarinacano


          Theme Song

          Grace Leer and Bryan Dawley, The Vertical Buzz Theme Song


          Public Relations and Media

          Robb Leer, Leer Communications, Inc.


          Thank you

          Special thanks to all of my support team, friends, and family.

          Host, Buzz Leer

          1 hr 14 min
        • Kasey Esser | The Vertical Star Who Took Verticals to The Tonight Show: The Vertical Buzz S3E6

          Welcome to The Vertical Buzz, where vertical entertainment finds its voice. This week, host Buzz Leer sits down with Kasey Esser, one of the most recognizable actors and producers in the vertical entertainment space.

          Kasey's journey to Hollywood started in an unexpected place. After studying exercise science and building a career in fitness, he made the leap to Los Angeles and eventually discovered microdramas. What started with a werewolf-themed vertical in 2023 quickly snowballed into more than 55 microdramas, international fans, producing his own projects, and a starring role alongside Jimmy Fallon and John Stamos in The Tonight Show's first microdrama series.

          🎬 Kasey talks about the incredible speed of vertical production, the moment he realized the format could become his future, and what it's like to suddenly have fans reaching out from around the world.

          He also takes Buzz behind the scenes of Who Billionaire? Me Billionaire?, including shooting 40 pages in a single day with Fallon and Stamos, and why mainstream Hollywood is finally starting to understand the power of vertical storytelling.

          🤖 The conversation also tackles AI, including how Kasey sees the technology being used as a filmmaking tool without replacing human performers.

          And then things get... weird. 😂 Buzz and Kasey revisit some unforgettable moments from The Tonight Show microdrama, dive into rapid fire questions, and talk about what's next for Kasey's career.

           

          In this episode, you will learn:

          • How Kasey went from exercise science and fitness to Hollywood
          • How he landed his first microdrama role
          • Why vertical storytelling became a career-changing opportunity
          • What it was like shooting a microdrama for The Tonight Show
          • How 40 pages were filmed in a single day
          • Why mainstream Hollywood is embracing vertical entertainment
          • What Kasey learned from working with Jimmy Fallon and John Stamos
          • How vertical fame can reach audiences around the world
          • Why AI should be viewed as a tool rather than a replacement
          • What's next for Kasey and the vertical entertainment industry

           

          ⏱️ Chapters

          00:00 Choosing Entertainment Over Fitness

          00:21 Absurd On-Set Knife Story
          01:05 Vertical Fast-Track to Hollywood
          01:24 Meet Casey Esser
          03:59 Growing Up 90s Midwest
          06:23 From Exercise Science to LA
          08:56 First Microdrama Breakthrough
          14:30 Going Freelance and Producing
          18:12 Press Turns and Fans Worldwide
          29:30 Tonight Show Microdrama Moment
          38:17 Surprise Guest Drama
          40:01 Doug Arrives Empty Handed
          41:02 Awkward Introductions Roast
          41:49 Caddy Talk Turns Dark
          44:17 Billionaire Sketch Wrap
          45:05 Vertical Fame Crossover
          48:00 Rapid Fire Questions
          58:05 Market Slowdown Pivot
          01:02:50 AI Tools Not Replacements
          01:05:56 Next Phase And Farewell

           

          🌬️ Sponsor: AEIRO (Arrow Air Purifiers)

          AEIRO Air Purifiers help identify, reduce, and monitor airborne contaminants to create a cleaner indoor environment for homes and professional spaces.

          Featured in this episode: AEIRO AC150, with smart sensor controls and true HEPA plus carbon filtration.

          Website: AEIRO.co

           

          🎥 Guest: Kasey Esser

          Kasey Esser is an actor, producer, and one of the breakout stars of vertical entertainment. Originally from Evansville, Indiana, Kasey studied exercise science before moving to Los Angeles and pursuing careers in both fitness and acting. He has appeared in more than 55 microdramas and has been featured by Rolling Stone, The New York Times, The Washington Post, Cosmopolitan, Bloomberg, and NPR. He also appeared alongside Jimmy Fallon and John Stamos in The Tonight Show's microdrama Who Billionaire? Me Billionaire?.

          Instagram: @kaseyesser

           

          🎙️ Host: Buzz Leer

          Instagram: @buzz_leer

           

          🎬 A Glendale Podcast Studio Production

          Instagram: @glendalepodcaststudio

           

          📱 Social Media Coordinator

          Ana Karina Cano

          Instagram: @anakarinacano

           

          🎵 Theme Song

          Grace Leer and Bryan Dawley

           

          📣 Public Relations

          Robb Leer

          Leer Communications, Inc.

           

          ❤️ Special thanks to all of my support team, friends, and family.

          Host, Buzz Leer

          1 hr 20 min
        • Gary & Edmund Entin | Hollywood Twins Go Vertical: The Vertical Buzz S3E5

          Welcome to The Vertical Buzz, where vertical entertainment finds its voice. This week, host Buzz Leer sits down with twin brothers Gary & Edmund Entin, the writer-director-producer team behind 90 Degrees Films.

           

          The Entin brothers have built careers spanning feature films, television, and the rapidly evolving world of vertical storytelling. As co-founders of 90 Degrees Films, they have created 14 vertical series for partners including Fox Drama, A&E, Lifetime, Pocket FM, and MicroHouse. Their feature film work includes Geography Club, Sins of Our Youth, A Country Christmas Harmony, and How Sarah Got Her Wings.

           

          🎬 In this episode, Gary & Edmund talk about growing up in South Florida, making the transition from acting to directing, and discovering the vertical world. They take Buzz behind the scenes of their work with MicroHouse and talk about the challenges of relearning the filmmaking craft for a completely different format.

           

          They also get candid about what it takes for actors to survive and thrive on vertical sets, why production quality is changing so quickly, and how vertical storytelling is beginning to bridge the gap between traditional Hollywood and a new generation of entertainment.

           

          ❤️ The brothers also spotlight projects including Tides of Temptation, Wrestling With Love, and Hope and Heartbreak, while discussing the importance of telling stories that connect emotionally with audiences.

           

          And yes, because they're twins, Buzz couldn't resist getting into some twin taste debates. 👯

           

          In this episode, you will learn:

          • How Gary & Edmund built careers across film, television, and vertical entertainment

          • How 90 Degrees Films got started

          • What pushed them from acting into writing, directing, and producing

          • How they made the transition into vertical storytelling

          • What they've learned from producing 14 vertical series

          • Why actors need to adapt to the unique demands of vertical sets

          • How production quality in vertical entertainment is evolving

          • Why vertical storytelling can coexist with traditional film and television

          • What makes a vertical series connect with audiences

          • Where the vertical ecosystem could go next

          • And what it's really like running a creative business with your twin brother 👯

           

          ⏱️ Chapters

           

          00:00 Twin Intro Banter

          01:09 Show Opens And Guests Teased

          02:47 Meet The Entin Brothers

          05:41 Creative Partnership Secrets

          08:30 Origins In South Florida

          11:13 From Acting To Directing

          14:51 Vertical Breakthrough And MicroHouse

          30:10 Malik’s Warning

          30:55 Tides of Temptation Praise

          31:33 Microhouse Launch and Awards

          32:16 When Verticals Took Off

          35:56 Relearning the Craft

          39:07 Actors and Set Survival

          47:07 Wrestling With Love Spotlight

          58:54 Hope and Heartbreak Films

          01:00:27 Gratitude for Vertical Boom

          01:01:29 Tools Notes Collaboration

          01:02:13 Future Formats and Ads

          01:08:02 Twin Taste Debates

          01:15:50 Documenting Vertical Ecosystem

          01:19:22 Spinoffs Platforms and Farewell

           

          🌬️ Sponsor: AEIRO (Arrow Air Purifiers)

           

          AEIRO Air Purifiers help create a cleaner indoor environment for homes and professional spaces.

           

          Featured in this episode: AEIRO AC150, with smart sensor controls and true HEPA plus carbon filtration.

           

          Website: AEIRO.co

           

          ⚡ Rapid Fire Sponsor: VertiCast

           

          Swipe. Cast. Create.

           

          VertiCast is built for the fast-moving world of vertical entertainment, helping actors and casting professionals connect.

           

          Instagram: @verticastapp

           

          🎥 Guests: Gary & Edmund Entin

           

          Gary & Edmund Entin are writers, directors, and producers whose work spans feature films, television, and vertical storytelling. As co-founders of 90 Degrees Films, they have created 14 vertical series for partners including Fox Drama, A&E, Lifetime, Pocket FM, and MicroHouse. They have also written and directed five feature films, including Geography Club, Sins of Our Youth, A Country Christmas Harmony, and How Sarah Got Her Wings.

           

          Website: www.ninetydegreefilms.com

           

          🎙️ Host: Buzz Leer

           

          Instagram: @buzz_leer

           

          🎬 A Glendale Podcast Studio Production

           

          Instagram: @glendalepodcaststudio

           

          📱 Social Media Coordinator

           

          Ana Karina Cano

          Instagram: @anakarinacano

           

          🎵 Theme Song

           

          Grace Leer and Bryan Dawley

           

          📣 Public Relations

           

          Robb Leer

          Leer Communications, Inc.

           

          ❤️ Special thanks to all of my support team, friends, and family.

           

          Host, Buzz Leer

          1 hr 31 min

        About The Vertical Buzz

        From the publisher's feed

        The Vertical Buzz is the media platform covering the rapidly evolving world of vertical entertainment