In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it.

He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear, and reminds you that none of that should stop you from showing up. You’ll learn why vertical video performs better across all platforms, how TikTok changed the game, and what kind of content actually connects with your audience.

If you’ve been putting off creating video for your business, this episode is your wake-up call.