In this episode, Luke Porter delivers a no-holds-barred rant on why short vertical video is the best marketing opportunity for small businesses right now, and why so many business owners are missing it.

He breaks down what’s holding people back, including fear of being on camera, not knowing what to say, or stressing over gear, and reminds you that none of that should stop you from showing up. You’ll learn why vertical video performs better across all platforms, how TikTok changed the game, and what kind of content actually connects with your audience.

If you’ve been putting off creating video for your business, this episode is your wake-up call.

When was the last time you reintroduced yourself on social media, and not just your products or services? In this episode, we explore how getting back to your "origin story" can help you reconnect with your audience and build trust. Whether you're a business owner, marketer, or content creator, you'll learn how to use “self-interviewing” as a tool to uncover authentic, story-driven content that resonates. If your social media has started to feel a little stale, this episode is your creative reset. 

In the final episode of our Facebook marketing series, we’re diving deep into Facebook Ads and how small businesses can use them effectively—without wasting money. 

We’ll break down the difference between boosting a post and running a full ad campaign, walk through the main types of Facebook Ads, and show you how to target the right audience for your business. 

Whether you're just starting or looking to get better results, this episode will help you advertise with confidence—and smarter strategy.

What should you post on Facebook for your business? In this episode, we’re breaking down how to create a simple, effective content strategy that keeps your followers engaged. We cover the five main types of content every business should post, how often you should post, and easy ways to boost engagement. If you're ready to grow your audience and keep them coming back for more, this episode is for you!

In this episode, we’re walking through the essential steps to optimize your Facebook Business Page, including choosing the right profile and header images, writing a clear and compelling bio, removing tabs your business doesn’t need, and getting started with Meta Business Suite. Whether you're launching a brand-new page or updating an existing one, this episode will help you create a professional and effective presence on Facebook. 

In this episode, we’re diving into the art of building authentic connections on LinkedIn. Discover how to find people in your target market and send connection requests that get accepted without looking spammy. Learn why starting genuine conversations, rather than pitching right away, is the key to building lasting relationships. Plus, we’ll discuss LinkedIn Premium—what it offers, and why it may not be worth the investment for most people unless you’re sending a high volume of messages. Tune in for practical tips to grow your LinkedIn network the right way!

In this episode of The New Marketing for Your Small Business, we explore how to boost your LinkedIn presence through strategic content and engagement. Learn why sharing valuable content is key to building credibility, what types of posts perform best, and how to find the right posting frequency for your audience. Plus, discover how actively engaging with others’ posts can strengthen your network and amplify your visibility. Whether you're new to LinkedIn or aiming to improve your current strategy, these tips will help you make LinkedIn work harder for your business! 

In this episode, we focus on optimizing your LinkedIn profile to attract the right connections and boost your brand presence. Learn how to create a professional profile image that makes a great first impression, design a header image that showcases your business, and write an "About" section that speaks directly to your potential clients. We’ll also cover the importance of curating a strong Featured section to highlight your best content. Tune in for actionable tips to take your LinkedIn profile to the next level! 

The theme for this episode is updates! First we discuss 5 updates that Meta recently made to Instagram Reels. These updates will allow you to create Reels faster and give them more personality. Then we dive into the CRM that is a part of Meta's Business Suite and offer up some advice on turning into a lead magnet. Thanks for listening!

Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!

In this episode, William interviews Luke about the marketing journey that he has taken over the past 14 years with his ecommerce side business, Luke's Toy Store. We cover everything from banner ads in 2009 all the way up to TikTok videos in 2023. There are failures, successes, and lessons learned that you can apply to your small business marketing today. 

Would you like to join our community of small business owners and marketers? Join our Facebook group! Simply search Facebook for New Marketing for Your Small Business and look for our lightbulb with headphones logo!