<p>Creating compulsion is one of the most enduring and demanding challenges in B2B sales and marketing. It is also one where admitting your inability to do it can be uncomfortable and unpopular. However, losing deals to No Decision is like a creeping virus which gradually eats away at you. That's because you're being beaten by yourselves.</p>

Creating compulsion is one of the most enduring and demanding challenges in B2B sales and marketing. It is also one where admitting your inability to do it can be uncomfortable and unpopular. However, losing deals to No Decision is like a creeping virus which gradually eats away at you. That's because you're being beaten by yourselves.

Creating Compulsion in Sales & Marketing

The Verto Verdict is a podcast seeking the truth in B2B sales & marketing. We examine business, sales and marketing ideas and concepts that are misunderstood. Our intent is to provide practical advice at all levels of B2B companies – from CEOs to individual sellers and marketers. The Verto Verdict is created by Verto Advisors and hosted by Simon Boardman, Paul Shiman and Chris Reeves. To learn more, visit www.vertoadvisors.com.

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The Verto Verdict is a podcast seeking the truth in B2B sales &amp; marketing. We examine business, sales and marketing ideas and concepts that are misunderstood. Our intent is to provide practical advice at all levels of B2B companies – from CEOs to individual sellers and marketers. The Verto Verdict is created by Verto Advisors and hosted by Simon Boardman, Paul Shiman and Chris Reeves. To learn more, visit www.vertoadvisors.com.

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The Verto Verdict

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FAQs about The Verto Verdict:

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