The Vibe

In this episode of The Vibe, Jenny Fernandez, the VP of Marketing at Loacker, joins our host Alex Campbell. The two discuss the difference between marketing teams in large companies and startups, why storytelling is vital in marketing, and the role of data in today's business world.

As technology evolves, so does marketing, and companies must adjust regardless of their size. But, despite the changes, one thing remains the same — marketing will always be customer-centric. 

Therefore, it is critical for marketers, both in large companies and startups, to look at marketing not as a way to sell their products or services but rather to build trust and long-term relationships with customers (partners) and consumers.

In the new episode of The Vibe podcast, host Alex Campbell welcomes Kate Denton, the Vice President of Brand Marketing at Pacers Sports & Entertainment. They get into the impact of COVID on sports marketing, its potential benefits, and how sports marketers can leverage the metaverse and technology to invite larger audiences to support their favorite teams and players.

Sports marketing is different from any other type of marketing. And the most commonly used marketing strategies in the sports field have significantly changed due to the COVID outbreak, forcing marketers to find other ways to attract more audiences to sports games and provide an optimal fan experience.

But creative marketers and brand managers have found ways to overcome pandemic-driven challenges. Most of them leverage technology, digitalization, and even the metaverse to enhance a fan’s experience by allowing them access to the game highlights at any time and letting them watch the game live regardless of their physical location.

In this episode of The Vibe, Laura Luckman Kelber, the Chief Marketing Officer at Double Good, joins our host, Alex Campbell, to discuss the tech space, the difference between apps and websites, transparency and data security, and marketing in the pre-email era.

The tech space is constantly growing and changing. As a result, companies focus on creating solutions featuring capabilities that will make them stand out and become the number one option for prospects. 

Still, it is hard to determine how to approach customers if you've just launched your business. Luckily, there's so much data in the digital space that defining your ideal customer profile is not as complex as it sounds. It all comes down to proper research. 

However, if you crave success, you need to be direct and transparent about accessing customer data and using it. If your methods provide a better customer experience, you can expect a thumbs-up from users. 

In this episode of The Vibe podcast, our host Alex Campbell welcomes Lauren Loehr, the Director of Social Media and Influencer Marketing at Arhaus. They have an interesting chat about the idea behind social media and influencer marketing, their goals, and the significant difference between traditional advertising and building partnerships with influencers.

Social advertising and influencer marketing have become powerful weapons for telling the story of a brand. And companies can use these exceptional methods to raise awareness about their brands, attract more customers, and increase sales.

However, social advertising requires a clear goal and the right strategy. Similarly, before diving into influencer marketing, companies must define their objectives and find influencers whose stories resonate with the brand's philosophy. After all, what's the point of choosing a person with thousands of followers if their audience doesn't match the brand's vibe?

Before COVID, shopping was an experience for customers. When everything shut down, people realized through necessity that getting purchases delivered to the home was more convenient and less stressful than going to the store. But, just like working remotely, people don't want to give it up now that life is going back to normal.

But this presents a new challenge for shop owners: how do you control the customer's brand experience if they never enter your store? During COVID, stores ramped up delivery capabilities through any means necessary, but now we're starting to see the flaws in strategies developed on the fly. So it's time to make the delivery part of the brand experience.

In the latest episode, The Vibe host Liam Moroney chats with David Parry, Senior Vice President of Customer Engagement and Advocacy for Bringg. They discuss how Bringg helps businesses take control of their brand from third-party delivery services that don't always act in their best interests.

Online communities are everywhere and freely accessible these days, but is that a good thing? Founder of Pavilion Sam Jacobs joins The Vibe host Liam Moroney to talk about where communities have been and why people demand more. 

The prevalence of free content and access to the Internet has created low expectations. As a result, people now turn to their peers to get feedback, especially about things that often happen behind closed doors. From company culture to salary to insight on software use and more, employees turn to paid communities today to look for more authentic experiences. 

Employees engage with their employers differently and are also charting what their future looks like post-pandemic. Combine that with many other shifting aspects of the employment market, which means that the world of work is in for continued shakeups. 

Tune in to this episode of The Vibe to hear more about what these changes mean for marketers, community members, and community leaders.

On this episode of The Vibe, Scott Brinker, VP Platform Ecosystem at HubSpot, writer at the Chief Technologist blog, and chair of the MarTech conference, discusses the latest in the world of MarTech with host Liam Moroney.

The COVID pandemic profoundly altered marketing, even in ways that we weren't expecting, like reinvigorating the QR code and the rapid shift to remote work (which may operate more on a spectrum as things return to normal). Similarly, changes in data laws, third-party cookies, and first-party data are also rapidly shifting, but Scott Brinker is optimistic about where marketing will go. 

The digital world has opened many doors. It has allowed us to connect with people from all over the world and interact with them, whether personally or professionally. The scale is available to companies who want to promote their products or services. 

But let's face it, not every person is your ideal customer. So why waste time, money, and resources on an audience that's not interested in your offer. Instead, focus on those who can fit into your ideal customer profile. 

In this first episode of the Vibe podcast, host Liam Moroney chats with Jon Miller, the CMO at Demandbase. Jon is someone every marketer can learn from. According to Jon, 'Most marketing out there sucks pretty bad.' It sounds harsh, but Jon and Liam talk about how companies have a major opportunity right now to break through. 

In addition, Jon and Liam discuss the importance of first-party data and what changes companies should expect in the cookieless era. As Jon states, technology evolves, bringing many opportunities and challenges, and it is up to businesses to adapt without losing their core identity. 

The bottom line is, whether you are part of a B2B or B2C company, you are talking and engaging with human beings, so make sure a connection is meaningful.