My guess is that you are one of two types of entrepreneurs:
1 - the one who asks people to buy all the time or to do nothing at all. You have a launch coming up or a sale and you tell your audience to "buy, buy, buy!!,"...and then it's crickets.
2 - the one who just doesn't want to bug anybody to do anything.
Do either of those sound like you? If so - listen up to learn the 3 types of calls to action (that are not just to BUY, BUY, BUY!)