How do you compete: Price, Expertise, or Trust?
Are you a Commodity, Academic, Golfer, or Star?
How do you grow your business with video?
Today, we talk about Cheap, Smart, or Trusted: Growing your business with video
When it comes to business and competition, we can agree that it's not about us - it is about how we can solve their problem. That being said, it is important that we are clear with our service offer to our market. Additionally, trust is big when it comes to our business. Trust is among the factors that strengthen our relationship with our target market.
In this episode, we are joined by Randall Craig, a CEO and Pinetree Advisor who has helped 100+ major organizations grow their businesses. Join us as we talk about the trust curve, how you can repurpose and reuse your content, as well as build your business to become a Star. This episode aims to share how you can too, with thought leadership and trusted advisor strategies.
Show Highlights:
- The difference between price, expertise, or trust: how do you compete?
- What are Commodity, Academic, Golfer, or Star as well as the strategies of each.
- Thought Leadership strategies: Leading with video
- Becoming a Trusted Advisor: Building business practical tips with video
- Low hanging fruit: translating knowledge to action
About our host:
Randall Craig is an internet pioneer who led the digital strategies for several major market newspapers, consulting firms, and financial institutions since 1994. He has helped over 100 organizations rethink their approach at the intersection of marketing and technology… and land their digital strategy airplane.
Randall has founded several successful start-ups, held a long-time position at a “big-four” consulting firm, and was a senior executive at an American public company. Randall is currently the CEO and Chief Strategist of digital consulting firm Pinetree Advisors, and advises leaders on Digital Strategy, thought leadership, and transformation. He is a serial entrepreneur, senior exec, author of 8 books, and Hall of Fame business speaker.
Connect with Kit via the following:
Website: www.RandallCraig.com
Email: [email protected]
-------------------
Made Possible by BIGVU - a TV studio pro in your pocket. BIGVU transforms photos, video shoots, and tweets into stunning video sequences that will captivate your audience.
Connect with us via:
https://www.bigvu.tv
https://thevideopresentershow.bigvu.tv
https://www.instagram.com/bigvu.maker
https://www.facebook.com/socialvideocreator
https://www.linkedin.com/company/bigvu
https://twitter.com/videoinspire"