Everyone wants to be impressive, but when it comes to video marketing, what you really need to be is effective. And effective shouldn't even be expensive.

If you want viewers to become customers, you need to give them opportunities to get to know you. Video is a powerful way to cultivate that trust.

Video can have a meaningful role all along your customer journey. The key is being familiar with that journey so you can plan effective videos for the right moments.

How much is confidence worth to you? When it comes to a video to promote your business, you have two options to consider.

Welcome to the Video Strategist, a podcast to help you plan the video you need to get the results you want.

Host Josh King of Joshua King Media introduces the podcast and explains why he believes video strategy is critical to an effective marketing strategy today.